RSA Global is a prominent name in local logistics. They have operated as a 3PL-driven business for the past 15 years. The company is built on four key pillars: logistics, including air freight, sea freight, and road freight across the region, a cold chain division, a petrochemical-specialized division, and an e-commerce division launched four years ago.
In this conversation, Alex discusses why RSA Global chose to build their own technology while operating logistics in-house, and how this model helps accelerate brand growth and scalability. He also shares insights into the challenges brands face when expanding cross-border into the GCC.