Dhimant Negandhi is the Vice President at Swiggy, where he leads key parts of the retail business. With over a decade of experience across Swiggy and Flipkart, he has helped scale some of India’s most loved consumer categories. His journey has been shaped by solving real-world problems, whether building Flipkart Quick during the early days of Quick commerce, or driving growth and innovation at Swiggy. Dhimant brings a sharp lens on what truly drives consumer delight in digital commerce. In this interview, Dhimant shared his views on category management and how it differs from brick-and-mortar retail. He also discussed how products are categorized and how often categories are reviewed or restructured.