Monthly Archives: November 2024

Artificial Intelligence in Indian Fashion

Smart Fashion: How AI Is Shaping the Future of the Indian Fashion Industry

The Indian Fashion industry is a thriving sector, defined by rapid growth and global recognition. The fashion industry is thriving because it is being fueled by rising disposable incomes, increase in internet penetration, influence of global fashion trends, rise in online shopping and a growing younger population who are adopting new technologies and channels.

In the Indian fashion industry, the e-commerce market is growing at rapid pace and is ahead of the traditional retail sector. It is on track to become the dominant force for fashion sales in the coming years.

The dominance of the e-commerce sector in the Indian fashion industry can be attributed to its convenience, wide range of selection, easy accessibility, and competitive pricing. In contrast, physical retail stores are limited by location, limited shelf space, and high operational costs.

As reported by COHERENT MI, the Indian fashion e-commerce market size was valued at US$21.60 billion in 2025, and is projected to reach US$98.45 billion by 2032, growing at a CAGR of 24.2% from 2025 to 2032.

The leading e-commerce brand in the fashion sector is Myntra.

The Indian fashion retail sector is growing, and is being fuelled by rising disposable incomes, urbanization, changing consumer preferences, and a growing focus on fast fashion.

A report by IMARC revealed that the Indian fashion retail market size reached USD 3.19 billion in 2024, and the IMARC group expects the market to reach USD 5.78 billion by 2033, exhibiting a CAGR of 6.82% during 2025-2033.

The leading retail brand in the fashion industry is Reliance Retail.

With the growth of the Indian fashion industry, especially in the ecommerce sector, brands are resorting to the use of artificial intelligence (AI) to enhance customer experience, optimise operations to stay one step ahead in a competitive market.

Artificial Intelligence has elevated the fashion industry to a more advanced level. It has become a global sensation, making a world of difference to professionals in the fashion industry. A report by Mordor Intelligence predicts that the global AI in the fashion market will grow from USD 270.4 million in 2020 to USD 1,260.9 million by 2026 with a CAGR of 29.0%.

Artificial Intelligence in the Indian fashion industry has offered numerous possibilities to industry professionals as well as consumers, in the form of personalised recommendations, chat bot services, virtual try-ons, customization, product recommendations, forecasting trends, and much more.

Let’s take a look at how AI is revolutionising the fashion industry.

  • Personalised Customer Experience- This is the most significant change artificial intelligence has brought about in the fashion industry. Artificial intelligence has simplified and made the shopping experience seamless for customers. How artificial intelligence has made this possible is through:
  • AI- Powered Product Recommendations- E-commerce platforms like Myntra, Flipkart, Amazon use Artificial Intelligence algorithms to analyse the customer browsing patterns, user preferences and purchase history. Using this data, the companies offer tailored suggestions to make the shopping experience a memorable one. On the flip side, the data helps sellers understand what the customer is looking for and in return increases the chance for a purchase which elevates the brand.
  • Virtual Try Ons- In the online segment, a major setback has been not being able to know the size, fitting and how it looks when worn. To make this process easier, augmented reality [AR] and virtual reality [VR] came into the picture. AI powered fitting rooms have made virtual try-ons a reality. Virtual reality assists in creating a 3D model which takes into account the customer size, body type, height and weight. This lets the customer see how the outfit looks on them, before they make the purchase. It helps them make a correct choice.
  • Customization- Artificial Intelligence makes it easier than ever for people to personalize the products they buy. With AI-powered tools, customers can tweak things like color, fabric, size, pattern, or even add their own text or images to a product. Many websites now offer real-time previews or virtual models, so you can actually see what your custom item will look like before you order it. A great example is Nike’s “Nike By You,” where you can design your own sneakers by picking different styles and colors.
  • Trend Forecasting– AI scans through data from social media, previous sales data, fashion blogs, trending fashion choices. This data that is collected helps AI algorithms to understand and analyse customer taste, and purchase patterns to help forecast upcoming styles.
  • Analysis of Consumer Behaviour- Artificial Intelligence analyses a consumer’s browsing history, search trends, and, purchase behaviour on e-commerce platforms. By identifying which products are in high demand, AI can forecast which items and styles will be in trend in the coming seasons. This approach helps brands tailor their products and to stock the right products.
  • Sustainable Fashion- As environmental awareness grows, more consumers are turning to sustainable fashion, and AI is playing a vital role in supporting this shift. Tools like patented AI help designers generate unique clothing patterns that optimize fabric use, minimizing waste during the cutting and design process. AI also enhances production efficiency by accurately predicting demand based on sales data and customer behaviour, helping brands avoid overproduction. Additionally, AI recommends sustainable materials such as organic cotton, recycled polyester, and bamboo, while also suggesting eco-friendly manufacturing practices to reduce environmental impact. With advanced algorithms, AI identifies opportunities to cut energy consumption without compromising quality. Smart automation further ensures precision, reduces errors, and minimizes overall waste, making fashion production more sustainable.
  • Chatbots- AI powered chatbots or virtual assistants are available 24/7. They respond to queries in a swift manner and support in multiple regional languages. They deliver accurate product information, address key customer concerns, assist the shopping journey and streamline the shopping purchase. They also offer personalised recommendations tailored to customer preferences.
  • Product Design and Innovation
  • AI Driven design concepts- Artificial Intelligence evaluates the target market, understands the customers taste and preferences, and, the style that is in demand. AI Tools like DALL E, Deepart help designers visualise new fabrics, patterns, designs, and much more by creating a visual prototype. This then allows the designer to create a unique pattern by blending in their imagination and the automated result to create a totally unique design.
  • 3D Prototyping- software like CLO 3D and Browzwear which is powered by AI allows designers to create digital garment prototypes and evaluate their appeal and market demand. This minimizes the need for physical samples, conserving both time and resources. Designers can also visualize how different fabrics will appear and behave on a model, enhancing accuracy in the final product. By using 3D prototyping, the risk of errors is significantly reduced, and it becomes easier to produce fashion items that resonate with consumers. In essence, AI-driven software streamlines the entire design-to-production process while maintaining high quality.
  • Influencer partnerships- AI platforms analyze engagement data and audience demographics to pinpoint the most relevant and impactful influencers in the fashion industry. This enables brands to connect with influencers who are more likely to resonate with their target audience and drive product sales. Additionally, AI tools monitor campaign performance by tracking post analytics, allowing brands to assess the effectiveness of influencer collaborations and make informed decisions about future partnerships.

In conclusion, artificial intelligence is transforming the Indian fashion industry by enhancing efficiency, creativity, and customer satisfaction. From personalized shopping experiences and virtual try-ons to trend forecasting, sustainable production, and innovative design tools, AI empowers brands to stay competitive in a competitive market. It also streamlines operations through automation, improves product-market fit with demand prediction, and strengthens marketing strategies through data-driven influencer partnerships. As the fashion sector, especially e-commerce continues to grow, AI is set to play a bigger and more important role in shaping the future of fashion, not just in India, but around the world. It’s helping the industry become smarter, more sustainable, and more focused on what customers really want.

zomato and swiggy

Rs 3,100 crore mutual fund battle: Why MFs are ditching Zomato for Swiggy

While retail investors may have taken a fancy for both the new-age stocks, mutual funds were seen dumping shares of soaring Zomato’s parent Eternal while aggressively accumulating its rival Swiggy, even as the food delivery war intensifies and one stock rockets to fresh highs while the other struggles to move ahead.

Even as Eternal shares surged 17% in July and touched a fresh 52-week high of Rs 319.80 on BSE last Friday, mutual funds were busy booking profits worth an estimated Rs 1,700 crore last month by offloading 5.4 crore shares, according to data from Prime Database and Nuvama.

Meanwhile, they poured Rs 1,400 crore into Swiggy, snapping up 3.43 crore shares of the stock that’s down over 26% year-to-date.

The contrarian bet appears to be a classic case of buying the dip and selling the rip. While Eternal has delivered a stellar 14% return year-to-date and hit fresh peaks, fund managers seem to believe the rally has run its course. Conversely, Swiggy’s brutal 26% decline appears to have created a buying opportunity that institutional investors can’t resist.

Zomato vs Swiggy

ICICI Prudential Mutual Fund led the Zomato exodus with Rs 810 crore in sales, closely followed by Mirae Asset’s Rs 820 crore disposal. Other major sellers included Kotak and SBI Mutual Fund. However, not all funds joined the selling spree. Axis Mutual Fund bucked the trend with Rs 375 crore in purchases, alongside Motilal Oswal and HDFC.

On the Swiggy front, the buying brigade was led by Mirae Asset, HDFC, SBI MF, Bandhan, and Invesco.

The timing couldn’t be more telling. Eternal’s 17% July surge came after a robust 21% rally in June, suggesting fund managers are taking profits after a strong run. Meanwhile, Swiggy managed just a 1% gain in July despite the heavy institutional buying, highlighting the stock’s current struggles.

What should investors do?

Goldman Sachs remains bullish on Zomato, raising its 12-month target price to Rs 340 from Rs 330 and reiterating a Buy rating with 25% potential upside. The investment bank raised its FY26E-30E revenue estimates by up to 11%, driven by strong demand trends in quick commerce.

“On the back of 1QFY26 results, our food delivery GOV/revenue estimates are higher by 1-2%. We raise our FY26E-FY30E quick commerce GOV estimates by up to 9% due to strong demand trends,” Goldman Sachs noted.

Jefferies has turned even more optimistic, upgrading Eternal to Buy after earlier concerns about competition proved “unfounded.” The brokerage highlighted management’s significantly positive commentary, especially on quick commerce.

“Progress in Q/C suggests that our concerns on competition, which led to the d/g in Jan-25, were unfounded; we now u/g to BUY,” Jefferies said.

For Swiggy, the Street sees a turnaround brewing. Jefferies upgraded the stock to Buy, noting that “Q1 profitability marked the trough” and expecting easing competition ahead.

“With a pause on dark store expansion in ST and easing in competition (JEF view), Q1 profitability marked the trough. Swiggy however remains prone to high volatility due to a low margin base,” the brokerage cautioned.

Morgan Stanley has “lowered projections of consolidated adjusted EBITDA losses for F26-28” while HSBC values the entire Swiggy business at $11.4 billion or Rs 430 per share, with the food delivery business alone worth $8 billion.

Author Credits- Nikhil Agarwal
msn

Evri and Vinted

Evri and Vinted partner on reusable packaging

UK parcel delivery company Evri has partnered with second-hand fashion marketplace Vinted to offer customers free reusable packaging in dedicated Evri ParcelShop locations in the UK.

In an initial eight-week trial, the packaging will first be available in more than 100 ParcelShops across the UK, growing to almost 300 throughout the trial. It is aimed at providing customers with a quick and free packaging solution at drop-off, and with a reusable alternative by which to ship their parcels.

The packaging has been designed to fit a medium sized Vinted parcel and has been created with two adhesive strips, supporting Vinted buyers and sellers.

The trial is part of a wider expansion of the partnership between Evri and Vinted Go, with both businesses reporting recent periods of significant volume growth.

Evri recently announced a significant investment in its ParcelShop and locker network, with plans to double its size to 25,000 locations by 2030. The companies says that the packaging could be rolled out across more of the Evri’s ParcelShops if it proves to be a success.

Vinted’s delivery arm Vinted Go recently signed a four-year extended contract with the Yorkshire-based delivery company to make it even easier for Vinted members in the UK to be able to ship their items.

Claire Phelan, head of e-commerce partnerships at Evri, said, “We’re thrilled to be the first UK delivery carrier to be able to support Vinted’s trial of reusable packaging. By stocking this at almost 300 of our Evri ParcelShops, it provides their army of sellers with an efficient and reusable solution by which to send their parcels. And, as we forecast issuing over 100K units of Vinted’s reusable packaging during the trial, its multi-use feature is fantastic, giving buyers the opportunity to re-purpose.”

Vytautas Atkočaitis, vice president of Vinted Go, said, “By collaborating with selected carrier partners including Evri to provide free and reusable packaging, we hope to encourage our members to opt for packaging that is suitable for repeat use and fits the size of their items better.”

Author Credits- ALASDAIR MORTON
Parcel and postal technology INTERNATIONAL

nike

Nike regains spotlight at Foot Locker for first time in years

Nike Inc.’s sneakers are front and centre at Foot Locker Inc. stores once again as the long-time partners rebuild a relationship that had frayed in recent years.

Foot Locker is positioning Nike’s running shoes in the lead columns of the men’s sections in its stores — in front of rivals such as On, Hoka, Adidas and New Balance for the first time in two years, according to Matthew Boss, an analyst at JPMorgan. Nike had previously been positioned behind all those brands.

“Our recent fieldwork points to Nike product placement returning to pole position,” Boss said in a note to clients.

The two companies are mending ties after Nike heavily pulled back from Foot Locker under its previous chief executive officer in order to prioritise its own stores and online shop. Nike products once accounted for about 75% of Foot Locker’s total purchases, but that number dropped below 60% in 2022. Nike’s strategy hurt Foot Locker’s business for years.

Nike’s current CEO, Elliott Hill, has vowed to work more closely with wholesalers. As part of that push, Foot Locker is working on expanding its Home Court basketball sections developed in tandem with Nike. Foot Locker plans to add the sections to 100 stores around the world by 2026.

Hill is refocusing Nike on its sports products and looking to boost sales of running products around the brand’s Pegasus, Vomero and Structure shoes. Nike had ceded ground to its many competitors in running while it pushed lifestyle sneakers.

In May, Dick’s Sporting Goods Inc. agreed to acquire Foot Locker in a $2.4 billion deal — an agreement that would combine two of the largest sports chains in the US.

News Credits – FASHION NETWORK

BIGBOX INDIA

Scribe Minds & Media to Host BIGBOX INDIA 2025, A Global Retail & E-Commerce Summit, in Bengaluru

Scribe Minds & Media is proud to host BIGBOX INDIA – A Global Retail & E- Commerce Summit on 21st August, 2025 at Sterling’s Mac, Bengaluru, India.

This remarkable event aims to unite visionary leaders, innovators and key influencers shaping India’s future to share valuable tools and insights on navigating the opportunities and challenges that arise as unconventional ideas to transform the retail and ecommerce landscape.

India’s retail and ecommerce industry is undergoing a rapid transformation blending traditional formats with digital innovation. This rise is fueled by rising incomes, smartphone adoption, technology and a youthful population. Emerging models like Quick Commerce and social commerce enhance convenience, while infrastructure and trust remain key challenges.

The primary objective of this event is to offer valuable networking opportunities, facilitate knowledge sharing with industry leaders, and enable one-on-one meetings for our sponsors.

Some of the key speakers at the event include:

  • Rohit Kotwal- Head of Ecommerce , Arvind Fashions,
  • Dhimant Negandhi- Vice President, Swiggy,
  • David James Karambekar- Global Head of marketing and Communications, Stanley Lifestyle.

The event will cover a range of key topics including, Revolutionizing Last-Mile Delivery with AI, Physical Retail Reimagined: Redefining Physical Spaces and Mall Evolution in India, The Importance of Merchandise Planning in the Future of Ecommerce, Scaling Retail Food Services in Emerging Markets: Challenges and Strategies”, Beyond the Feed: Social Commerce & Livestream’s Immersive Retail Revolution in India, Enabling Growth with Integrated Retail Analytics, Unlocking Personalized Advantage: Future of Consumer Engagement, Building a Loyal Customer Base in the AI World.

The event presents a valuable opportunity to engage with prospects and peers, fostering meaningful discussions and exploring potential strategic partnerships. It will feature individual keynote addresses from industry leaders, along with panel discussions on thought-provoking and engaging topics.

“We at The Pant Project are excited to be part of the BIGBOX INDIA – A Global Retail &E- Commerce Summit hosted by Scribe Minds & Media on 21st August. It will be a great opportunity to present our learnings of customer journey in the digital age. Being a specialty bottom wear fashion brand in the custom-made and ready-to-wear space, we’d reflect on how a D2C origin brand is making a mark offline curating better quality analytics and delivering value to the customer journey.” Shared by Sharath Raju, Vice President of Retail, The Pant Project.

“Being associated with BIGBOX has been an enriching experience. The knowledge and insights shared through this initiative are truly empowering, providing modern retail with cutting-edge solutions to excel in today’s dynamic landscape and prepare for the future of operations.” Shared by David James Karambekar- Global Head of marketing and Communications, Stanley Lifestyle.

Udit Agarwal, VP & Global Head of Marketing, Exotel, “Retail is fast, emotional, and deeply contextual. Whether it’s a missed delivery or a support issue, the brand experience hinges on how quickly and personally you respond. At Exotel, we built a platform that helps brands show up exactly when and how the customer expects—no matter the channel.”

“We’re thrilled to create a platform where retail and e-commerce professionals across India can exchange insights, build connections, explore global best practices, and drive innovation in the retail & e-commerce sector,” said Mr. Jordan Abraham and Mr. Pradish Gireesan, Co-Founders of Scribe Minds & Media. “This conference is essential for anyone aiming to stay ahead in the rapidly evolving retail and e-commerce landscape.”

Don’t miss this incredible opportunity to be part of the change. This event offers valuable insights, meaningful connections, and strategies to stay ahead of the curve.

To learn more and register for the event, visit:

https://www.bigboxsummit.com/india2025/

About Scribe Minds & Media: For over 20 years, Scribe Minds & Media has been a leading platform for industry-leading events, including conferences, workshops and executive’ roundtables and is known for providing us valuable content and networking opportunities – and has delivered a compelling list of successful events, domestically and abroad, across industries.

For media inquiries, please contact: Jordan Abraham – jordan.abraham@scribeminds.com
Pradish Gireesan – pradish.gireesan@scribeminds.com

Dhimant Negandhi

Sit Down with Dhimant Negandhi | Vice President | Swiggy

Dhimant Negandhi is the Vice President at Swiggy, where he leads key parts of the retail business. With over a decade of experience across Swiggy and Flipkart, he has helped scale some of India’s most loved consumer categories. His journey has been shaped by solving real-world problems, whether building Flipkart Quick during the early days of Quick commerce, or driving growth and innovation at Swiggy. Dhimant brings a sharp lens on what truly drives consumer delight in digital commerce. In this interview, Dhimant shared his views on category management and how it differs from brick-and-mortar retail. He also discussed how products are categorized and how often categories are reviewed or restructured.

saurabh srivastava

In conversation with Saurabh Srivastava | AGM, SCM & Product Head | Jockey India, Page Industries Ltd.

Saurabh Srivastava is a seasoned E-commerce and Retail strategist with over 15 years of experience across category management, supply chain transformation, merchandising, and planning. He has led major portfolios at Flipkart, Jockey India, and Hindustan Unilever, managing multi-crore P&Ls and driving impactful initiatives in fashion, beauty, and grocery.

In this interview, Saurabh shares his insights on assortment planning and reflects on his diverse experience across E-commerce, Q-commerce, FMCG, Retail, and Manufacturing. He discusses how cross-industry exposure has shaped his leadership style, and where he sees the E-commerce and Retail industry heading in the next 5 years

luxury watches

Used Rolexes, Pateks are bright spot in struggling watch world

The market for used luxury timepieces recorded its best half-year performance since early 2022, providing a bright spot in an otherwise grim landscape for high-end watches.

The Bloomberg Subdial Watch Index, which tracks the 50 most-traded timepieces by transaction value, gained 5.3% in the first half of 2025 — and extended that recovery in the third quarter. Rolex’s gold Daytona 116508 and Patek Philippe’s Aquanaut 5167A were among the top performers.

The rebound is modest compared with the pandemic-era boom, when housebound consumers, flush with cash, splashed out on fancy timepieces. Still, it comes as new watch sales face US tariffs — including a 39% levy on Swiss exports — and stubbornly low demand in Asia.

The second hand market is also benefiting as record gold prices drive up the cost of new watches and shoppers look to avoid delays that can occur when seeking to buy a new model, according to Christy Davis, founder of London-based Subdial, a watch dealer and trading platform.

In boutiques, high-demand new models are often tightly allocated, forcing would-be buyers to wait months or longer for delivery, while secondary platforms offer immediate access to a broader range of pieces, said Davis.

The increased prices for Rolex’s gold Daytona come during a boom for bullion amid tariffs and wars in Ukraine and the Middle East, while Patek Philippe’s Aquanaut is outperforming the Swiss brand’s hallmark Nautilus sports models, perhaps underscoring a growing trend toward restrained opulence, Davis said.

“There’s definitely something around people looking for more quiet luxury these days, and the Aquanaut is that when compared with the Nautilus.”

The primary watch market, by contrast, is suffering. Swiss watch exports dropped 5.6% in June, extending a year-long rout that’s seen declines in shipments to the US, the biggest export market, along with Japan and Hong Kong.

Watchmakers like Rolex, Patek Philippe and Audemars Piguet are also contending with the consequences of a stronger Swiss franc and a broader weakness in luxury demand. Swatch Group AG — whose high-end brands include Omega and Blancpain — reported a 7.1% drop in sales in the first half of the year, which it said was “exclusively attributable” to China, including Hong Kong and Macau.

Trump’s trade war has exacerbated the pain. Switzerland is reeling from the US imposition of the 39% tariff, the highest in the developed world. While that levy has now taken effect, the country is keeping up efforts to negotiate with the US, raising the prospect that it could yet change.

News Credits- FASHION NETWORK

lulu retail

LuLu Retail reports H1 revenue of $4.1bn, up 5.9%

LuLu Retail has announced its H1 2025 financial results, delivering a solid 9.1 percent year on year increase in net profit to $127 million. The revenues rose to $4.1 billion (up 5.9 percent YoY), and like-for-like sales increased by 3.8 percent, driven by robust performance across key categories.

In Q2, the company reported revenues of $2 billion, up 4.6 percent YoY with a strong sales growth. This performance was bolstered by continued growth in the private label and e-commerce categories.

LuLu’s private label grew 3.5 percent YoY, accounting for 29.7 percent of retail revenue, while e-commerce maintained its momentum with sales up 43.4 percent YoY to $108 million, representing 5.6 percent of retail revenue. The gross profit increased 6.5 percent YoY to $468 million. The EBITDA grew 7.6 percent YoY to $204 million.

LuLu Retail has declared an interim dividend of $98.4 million (3.5 fils per share), corresponding to a payout ratio of 78 percent of H1 2025 distributable profits — consistent with the IPO dividend policy.

Meanwhile, LuLu’s Happiness loyalty program added 1 million new members during the quarter, bringing the total membership to 7.3 million.

LuLu opened seven new stores in H1, in addition to four more in July, taking the total to 259. Its full-year target of 20 new stores remains on track.

“Our steady and resilient H1 2025 performance is a testament to our well-established growth pillars, enabling record sales and margin improvements. We expect our growth momentum to persist as we focus on expanding our store network, launching new outlets, enhancing operational efficiency, and unlocking further potential through private label and e-commerce offerings,” said Saifee Rupawala, CEO of Lulu Retail.

Regional performance

In the UAE, LuLu’s largest market, the Q2 revenue was up 9.4 percent YoY, driven by continued high demand for fresh food and supported by LuLu’s omni-channel strategy. In Saudi Arabia, the revenue grew 3.8 percent YoY, aided by strong electronic goods sales and new store openings. Meanwhile, in Kuwait, the revenue grew by 4.9 percent YoY, showing a consistent positive performance.

News Credits- ARAB NEWS

Catalyst Brands

Catalyst Brands opens its GCC in Bengaluru; hires 700 associates

The GCC in India will play a central role in driving efficiency, innovation, and growth for over 60 million customers worldwide, the company said in a statement.

Bengaluru: Catalyst Brands, formed from the merger of JCPenney and SPARC Group, has officially launched its India operations under the new name Catalyst Brands Business Services Ltd. This marks a new chapter for the Bengaluru-based global capability centre, which has a portfolio of six of America’s most recognised retail names: JCPenney, Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand, and Nautica.

The Bengaluru GCC will now expand its capabilities to become a hub for the entire Catalyst portfolio. With deep expertise in IT, stores and payment systems, digital and ecommerce, supply chain, finance, merchandising, marketing, and data and analytics, the GCC in India will play a central role in driving efficiency, innovation, and growth for over 60 million customers worldwide, the company said in a statement.

“By transitioning to an integrated services model that supports multiple functions and capabilities, India is not just supporting Catalyst Brands—it’s helping shape its future,” said Marc Rosen, Chief Executive Officer, Catalyst Brands.

Formed in 2025, Catalyst Brands is a $9 billion global retail powerhouse with 1,800 stores and a strong presence across e-commerce and wholesale channels.

With over 700 associates and nearly a decade of operational excellence, the centre has been instrumental in building global technology and enterprise systems for JCPenney. As Catalyst Brands, it will take this impact further—removing redundancies, enabling faster collaboration, and shaping the future of a multi-brand retail ecosystem.

“India has long been essential to our success. Now, as we unite six heritage brands under one roof, our Bengaluru team will be key to streamlining operations, embedding standardisation, and driving operational excellence across the board,” said Kevin Harper, Executive Vice President & Chief Operating Officer, Catalyst Brands.

News Credits- DECCAN HERALD