Temu Struggles Amid U.S. Tariffs and Amazon’s Aggressive Pricing Tactics

Temu, the Chinese online shopping platform that has attracted millions of Australian users, is facing mounting challenges as U.S. tariffs take effect and Amazon ramps up competition globally.

The rivalry between Temu and Amazon is not only reshaping global e-commerce but also impacting the bottom lines of major discount retailers such as Big W, Target, and Kmart, according to industry insiders. Local retailers are reportedly losing customers to international players offering lower prices and greater convenience with both Temu and Amazon ramping up marketing in Australia especially to existing customers.

Temu, owned by China’s PDD Holdings, is scrambling to source goods from former suppliers after the Trump administration removed the de minimis rule—previously allowing duty-free imports under a set value.

The policy shift has stalled Temu’s growth in the U.S., with its monthly active users plummeting 54% to 37 million between March and mid-July, according to Sensor Tower data.

This has led to the Chinese ecommerce operator chasing marketshare in markets such as Australia, Asia the EU and the UK.

Making matters worse, Amazon has moved swiftly to fill the gap, pressuring suppliers to avoid undercutting its prices on branded goods.

“We’ve told them they can’t undercut Amazon with the same stuff—it has to be materially different products,” a senior executive at a major third-party seller told the Financial Times.

The result: Temu is being forced to rethink its business model. In the U.S., it has slashed advertising in response to the tariffs, contributing to a sharp drop in user engagement. This pullback could cost tech giants like Google and Meta over A$2.3 billion in lost ad revenue, with Morgan Stanley estimating Temu spent around A$2.5 billion on Facebook and Instagram ads last year alone.

With the U.S. market tightening, Temu is doubling down on tariff-free regions like Australia, ramping up promotions and discounts in an effort to win back users. Analysts say this strategy is further disrupting local discount chains, especially as Amazon also slashes prices in a bid to dominate.

To stay competitive, Temu is offering new incentives to sellers—such as lower fees—to encourage them to list on the platform. However, sellers remain cautious, warning that Amazon can quickly match or beat prices due to its scale and ability to absorb short-term losses.

“Unless PDD is prepared to lose billions annually for the next five years to gain market share, it needs a smarter approach,” said retail consultant Martin Heubel, who brokers deals with Amazon vendors.

Under existing arrangements, Amazon vendors often agree to absorb the cost of price reductions, allowing the retail giant to maintain its margins while still offering low prices. Amazon maintains these deals are voluntary and designed to keep prices competitive.

For Temu, alternatives include focusing on unbranded products or offering bulk discounts—strategies common in large discount outlets.

“The only way Temu can compete on higher-quality goods is by avoiding branded items or selling overstock and returned products at lower prices,” Heubel said.

Author Credits- David Richards
CHANNELNEWS

In a bid to provide more personalized and seamless experiences for customers, Australia Post has partnered with Adobe to enhance its digital capabilities.

The partnership will see Australia Post use data and AI to tailor digital interactions, improve how customers engage with services and make operations more efficient.

Michael McNamara, Australia Post executive general manager, enterprise services, explained, “As we continue to transform our digital customer experience and modernize e-commerce operations, we are investing in technology that helps us connect more meaningfully with our customers.

“By using AI and real-time data, we can better understand what customers need, tailor services to suit them and make every interaction simpler and more efficient. This partnership is about delivering personalized experiences that meet customers’ expectations, wherever they are, while ensuring we stay competitive in a rapidly evolving e-commerce landscape.”

Australia Post will leverage the full capabilities of Adobe to bring together creativity, marketing and AI to deliver personalized customer experiences at scale. This means Australia Post customers will receive tailored digital interactions aligned to their needs and preferences, helping them complete transactions quickly and easily.

It will also drive more agile operations internally by connecting Australia Post’s creative and marketing teams in streamlined content production workflows and activate generative AI to scale the production of standout content for digital marketing and e-commerce.

Anil Chakravarthy, Adobe digital experience business president, commented, “Australia Post is on a transformative journey that not only ensures the organization thrives in a rapidly changing e-commerce delivery marketplace but also has the digital capabilities that underpin generational success.

“It’s about reimagining the digital experience and delivering value in new ways, with a comprehensive set of applications and services specifically designed to address the modern technology requirements of Australia Post.

“Together, we share a commitment to creating relevant and impactful experiences, creating value for customers and communities alike.”

Author Credits- HAZEL KING
Parcel and postal technology INTERNATIONAL

Skechers has announced that New York Knicks forward OG Anunoby has joined Team Skechers.

In this role, the NBA champion and defensive standout will compete in Skechers Basketball footwear and be featured in the brand’s global marketing campaigns.

The announcement comes just ahead of Anunoby’s participation in a European basketball tour, where he’ll represent the brand alongside Brooklyn Nets guard Terance Mann. The tour kicks off July 26 in Belgrade, with additional stops planned in Berlin, Frankfurt, and Zadar.

“Skechers has helped me continue to play basketball at an elite level and I love these shoes,” said Anunoby. “I play quick and low to the court. I jump and move a lot. Skechers has the shoe to keep me comfortable, keep me protected and keep me playing my best every day.”

Born in London and raised in Missouri, Ogugua “OG” Anunoby was drafted 23rd overall by the Toronto Raptors in 2017 and became the first British-born NBA Champion in 2019. Since being traded to the Knicks in 2024, he has continued to rise, averaging a career-high 18 points per game and notching a personal best 40-point performance against Denver.

He joins a growing roster of Skechers basketball athletes, including fellow Knicks teammate Julius Randle, Joel Embiid, Jabari Walker, Josh Green, and Anunoby’s former Raptors teammate Norman Powell. On the women’s side, the roster includes WNBA stars Rickea Jackson, Jackie Young, and Kiki Iriafen.

“As we grow and continue to innovate our Skechers Basketball shoes, more elite players want to join our team and bring the Comfort That Performs to their games,” said David Weinberg, chief operating officer of Skechers.

“Known for his viral dunks and defensive strength on the court, OG is a fantastic and inspiring addition to our global roster. We look forward to bringing OG and Terance Mann on tour to meet fans and the media at events with our European retail partners in the coming week.”

Author Credits- Jennifer Braun
FASHION NETWORK

LONDON – Carrefour (CARR.PA) Europe’s biggest food retailer, has agreed to sell its loss-making business in Italy to food and drinks manufacturer NewPrinces Group (NWLF.MI) as part of a strategic review kicked off earlier this year.

The sale of Carrefour Italy, which operates 1,188 stores but made a 67 million euro ($78.85 million) operating loss last year, will help boost Carrefour’s growth, profitability and cash generation, the French-based retailer said in a statement.

The deal gives Carrefour Italy an enterprise value of around 1 billion euros, Italy-based NewPrinces Group said in a separate statement, and should close by the end of the third quarter subject to regulatory approval.

Carrefour also reported stronger second-quarter sales as price cuts helped to attract more inflation-weary shoppers particularly in France, its biggest market.

Overall, Carrefour’s second-quarter sales grew 4.4% on a like-for-like basis from a year earlier, building on 2.9% growth in the first quarter. In France, like-for-like sales returned to growth for the first time since 2023, up 2.1% compared to a year ago.

“Volumes declined at a historic rate after the wave of hyperinflation in 2022 and 2023, but we are seeing a gradual recovery in purchasing power, which is evidenced by volumes increasing [in the second quarter],” Chief Financial Officer Matthieu Malige told journalists on a call.

Carrefour plans to keep lowering prices in the second half as it tries to keep improving its competitive position, Malige added.

The group’s first-half sales totalled 46.559 billion euros, up from 44.863 billion euros a year earlier.

“Carrefour’s business saw a clear acceleration in the first half of 2025, driven by the momentum in its three core countries: France, Spain, and Brazil,” Carrefour CEO Alexandre Bompard said in a statement.

However, Carrefour’s profitability remained under pressure, with its first-half operating margin falling to 1.6% from 1.8% a year ago.

($1 = 0.8498 euros)

Author Credits- Helen Reid
Reuters

LVMH (LVMH.PA) and Kering (PRTP.PA) are expected to report another drop in quarterly sales, deepening investor worries about a prolonged downturn in the $400 billion luxury market as brands face the threat of hefty U.S. import tariffs.

The results, kicking off with LVMH on Thursday, will likely show that any revival in demand for pricey fashion in the key U.S. and Chinese markets remains elusive.

Uncertainty unleashed by U.S. President Donald Trump’s trade war has caused volatility in stock markets, weighing on consumer confidence.

Trump’s threat of 30% tariffs on imported EU goods risks hurting luxury houses that make products in France and Italy. They will be wary of lifting prices for U.S. consumers after signs that previous rounds of price hikes slowed demand.

“The level of price increases has been too much” at a number of brands, alienating the “aspirational” middle-income shoppers, said Caroline Reyl, head of premium brands at Pictet Asset Management.

LVMH’s fashion and leather goods division, home to Louis Vuitton and Dior, is expected to show sales down 6% year-on-year, its fourth consecutive quarterly decline, according to a Visible Alpha consensus forecast.

Gucci, Kering’s main earner which is undergoing an overhaul, has struggled for twice as long and is seen reporting sales down nearly a quarter from a year earlier.

After two years of slowing sales, unease about the health of the industry is growing, with customers balking at higher price tags.

Shares of LVMH are down nearly 27% since the start of this year, while shares of Kering are down 15%. Shares of Hermes (HRMS.PA) and Richemont (CFR.S) which cater to mostly wealthy clients, were little changed, with the former down 0.9% and the latter up 1.6% over the same period.

LVMH, Europe’s most valuable listed company as recently as January, has slipped to fifth place.

“It seems that investors are starting to worry about the long-term structural attractiveness of the industry,” UBS analysts said last week.

Sales of handbags – previously a growth engine – have been weak as shoppers opt for timeless, investment-grade jewellery.

Brands including Dior, Gucci and Chanel have recruited new designers, but it takes time for fresh styles to enter stores.

LOWER-PRICED PRODUCTS

Brands like Louis Vuitton and Prada (1913.F) are offering more products below $1,000, like a new hybrid ballerina-sneaker shoe, for example, and emphasising beauty products, said Bain consultants.

But that carries risks.

“The aspirational skew of the brand is unhelpful currently,” said HSBC analysts, highlighting problems at Louis Vuitton. “Some inconsistencies, we feel, are likely starting to have consumers wonder.”

Consensus forecasts peg organic sales of LVMH down 3%, while Kering is seen down 13%; Hermes and Prada are expected to show a 10% rise, as Prada’s Miu Miu label takes market share from rivals.

Kering will report its results on July 29, while Hermes and Prada are due to report on July 30.

Author Credits- Mimosa Spencer
Reuters

India’s financial crime watchdog has filed a complaint against Walmart-backed fashion e-commerce giant Myntra, alleging the company violated foreign investment rules by channeling over $191 million through a related-party scheme that disguised retail operations as wholesale trade.

This complaint marks the latest move in a broader crackdown by Indian authorities, which previously targeted Amazon and Flipkart.

On Wednesday, the Enforcement Directorate said the Bengaluru-based fashion e-commerce firm violated the Foreign Exchange Management Act, known as FEMA, by engaging in multi-brand retail trading “under the guise of wholesale cash and carry,” utilizing a related entity, Vector E-Commerce, as an intermediary to route retail sales through a wholesale structure.

India restricts foreign companies engaged in wholesale business from making direct sales to consumers in an effort to protect local retailers. The law also limits sales to related group companies to a maximum of 25%.

Myntra failed to meet the conditions for operating as a wholesale or cash-and-carry business, as all of its sales were made exclusively to Vector E-Commerce, the agency stated (PDF).

The agency filed the complaint against Myntra, its related companies, and their directors under section 16(3) of the FEMA, 1999.

Myntra controls around half of the country’s overall fashion e-commerce market. The company is also gradually expanding its quick-commerce service and broadening its reach in high-growth categories, including home and living, as well as beauty. The company is also testing the waters in social commerce by partnering with celebrities and bringing on micro-influencers, taking on the likes of Instagram, YouTube, and Amazon’s Live.

The complaint comes as Indian officials hold talks with the Trump administration over a potential trade deal with the United States.

The Modi government in New Delhi is reportedly under pressure from the Trump administration to grant Amazon and Walmart-owned Flipkart full access to its $125 billion e-commerce market. The Modi government has long been expected to release its e-commerce policy, but sources previously told TechCrunch that it has been on the back burner, as officials are cautious not to strain relations with the U.S. government.

Nonetheless, Amazon and Flipkart have previously faced investigations by Indian agencies, including the Enforcement Directorate. One of the recent major actions against the two companies was reportedly a raid by the federal agency in November on the offices of some of their sellers, who are accused of violating the country’s foreign investment rules. In April, the agency also privately sought sales data and other documents from smartphone vendors, including Apple and Xiaomi, as part of its probe into Amazon and Flipkart.

Responding to the latest action, Myntra stated that it had not received a copy of the complaint and supporting documents from the authorities but remained “fully committed to cooperating with them at any point of time.”

“At Myntra, we are deeply committed to upholding all applicable laws of the land and operating with the highest standards of compliance and integrity,” a company spokesperson said.

Founded in 2007, Myntra was acquired by the Indian e-commerce giant Flipkart in 2014 and was later bought by Walmart as part of Flipkart’s $1.6 billion acquisition in 2018.

When contacted, a Walmart spokesperson pointed to the statement issued by Myntra.

Author Credits- Jagmeet Singh
Tech Crunch