Hair care giant Schwarzkopf has appointed actress Lindsay Lohan as its newest brand ambassador, joining the likes of celebrity faces Sofia Vergara and Dove Cameron.

The new partnership is an extension of Lohan’s relationship with celebrity colorist, Tracey Cunningham, a Schwarzkopf Professional who has been coloring the “Mean Girls” the actress’s hair for over two decades.

“Tracey is more than my colorist—she’s a trusted creative partner,” said Lohan. “Whether I’m in a new movie or walking a red carpet – there’s only one shot to get my hair color right and it’s often a really tight turnaround. Tracey is the ultimate collaborator, and I love that she takes the time to explain what products she uses and why. I learned about Schwarzkopf through Tracey because the result is so incredible every time and it’s now the only brand I trust in the salon.”

Lohan’s new blonde, unveiled in March this year, is a new variation by Cunningham called “Soft Gloss Blonde”, with the German-owned hair care brand and the colorist unveiling the secret behind the star’s blonde shade.

“Lindsay and I have grown together over the years, and it’s always the most fun having her in my chair,” said Cunningham, who was appointed Schwarzkopf Professional’s U.S. creative director of color & technique, in October last year.

“To take her lighter, Schwarzkopf Professional’s Igora Vibrance and BlondMe were absolute essentials. These formulas allowed me to lift her hair color while maintaining its integrity and shine. It’s imperative that I trust the products I’m using on all my clients. There is zero room for error when working with an A-List celebrity or musician undergoing a color transformation for a film or TV role, a red carpet or a musical performance. I know that I can always count on Schwarzkopf Professional products to deliver.”

Lohan’s new blonde look arrives just in time for the launch of her new film, “Freakier Friday”, which makes its U.S. debut on August.

Author Credits—Benjamin Fitzgerald
FASHION NETWORK