Zeiss India has strengthened the optical retail presence of its business partners with the launch of an omnichannel e-commerce platform ‘Specslounge’.

The e-commerce platform will cater to consumer demands both in-store and online providing opticians with an additional sales channel.

Commenting on the launch, Rohan Paul, head of vision care at Zeiss India in a statement said, “We remain committed to enabling our business partners in their pursuit of doing successful business. Integrating digital solutions in overall purchase journey is a step to empower our business partners.”

“The newly launched platform does not change Zeiss’s core business-to-business model. Instead, it acts as a lead generation and sales enhancement tool for opticians, enabling them to expand their reach and attract new customers while maintaining strong relationships with existing ones,” Paul added.

Zeiss India’s e-commerce platform will also provide essential services such as eye tests, frame fittings, and expert consultations.

Author Credits: Maverick Martins, Fashion Network