Vinsmera Group, promoted by Kambrath brothers plans to invest Rs 2,000 crore ($233.5 million) over two years to set up gold retail jewellery business in India and UAE.

The company will open 20 jewellery showrooms along with production units across India and the Gulf region over the next two years.

In the first phase, it plans to open showrooms in Kozhikode, Kochi, Thiruvananthapuram, Chennai, and Bengaluru, along with a state-of-the-art production facility in Kannur.

In the Gulf region, Vinsmera will open outlets in Abu Dhabi, Dubai, and a manufacturing unit Sharjah.

Commenting on the expansion, Dinesh Kambrath, co-founder of Vinsmera Group in a statement said, “Reimagining jewellery retail with a focus on craftsmanship, sustainability, and job creation is our priority. Vinsmera is not just a brand; it is a promise of quality and innovation. This large-scale initiative is expected to generate approximately 2,500 job opportunities, with a strong emphasis on women’s participation across jewellery manufacturing value chain.”

Leading Malayalam actor Mohanlal has been onboarded as the brand ambassador for Vinsmera.

Author Credits: Maverick Martins, Fashion Network