UAE: Talabat acquires 100% of online grocery delivery platform Instashop for $ 32 million
Talabat Holding announced on Thursday the acquisition of 100 per cent of Instashop’s share capital from Delivery Hero SE. The sale and purchase agreement, initially revealed in September 2024, was fully funded through Talabat’s internal cash reserves, with a total consideration of $32 million.
Instashop, the leading online grocery delivery marketplace in the Mena region, is now a wholly-owned subsidiary of Talabat and will be effective and consolidated into its financial accounts starting February 25, 2025.
Instashop will continue to operate as an independent brand within Talabat’s grocery and retail vertical.
Founded in June 2015 and headquartered in Dubai, Instashop is a leading online marketplace that connects users with vendors, streamlining the purchase process and providing the necessary logistical capabilities to meet fast delivery expectations of customers. Specialising in the grocery and retail sectors across the UAE and Egypt, instashop offers a wide range of products, including groceries, pharmacy items, beauty essentials, and other personal care products.
In 2024, Instashop achieved strong growth, reaching $631 million in GMV, a 16% increase from $545 million in the prior year and equivalent to 8 per cent of Talabat’s 2024 GMV, with positive and improving EBITDA margins.
Following the acquisition, Talabat’s pro forma Grocery and Retail GMV1 for 2024 surpasses $2.5 billion, reinforcing its market leadership in the region.
