Welcome to BIGBOX Media Company

Skincare brand Aestura partners with Nykaa for India entry

May 12, 2025
aestura partners with nykaa
aestura partners with nykaa

Skincare brand Aestura partners with Nykaa for India entry

Korean skincare brand Aestura has partnered with beauty retailer for its entry into the Indian market.

With this partnership, Aestura’s Atobarrier 365 line that includes foaming cleanser, hydro essence face cream, face lotion, and hydro soothing cream will be exclusively available on Nykaa.

Commenting on the launch, a Nykaa Spokesperson said “As K-Beauty continues to gain momentum in India, we are proud to bring another leading name from Korea exclusively to our platform. With its strong dermatological heritage and innovative formulations, Aestura offers a skincare solution that is both gentle and powerful, perfectly aligned with the evolving needs of our customers.”

An Aestura spokesperson added, “We are excited to bring our trusted formulations to India in partnership with Nykaa. This launch marks a new chapter in our journey to make high-performance, science-led skincare more accessible—empowering consumers to make informed, confident choices for their skin health.”

Aestura’s Atobarrier 365 line will be available for purchase on the Nykaa app, website and retail stores across India.

Author Credits- Maverick Martins, FASHION NETWORK

Related Post

The Consumer Is No Longer Following...

August 20, 2026

From social discovery to AI-assisted decisions and messaging-led purchases, consumers are...

BIGBOX Media Company: As Official Interview...

September 21, 2026

Few cities capture the pace of digital commerce in the region quite like Dubai. It has firmly...

When AI Decides What’s in Your...

October 14, 2025

Algorithms are at the center of modern commerce, challenging brands and retailers to rethink...

Seamless Digital Commerce Middle East 2026

BIGBOX Media Company: As Official Interview Partner for...

September 21, 2026

Few cities capture the pace of digital commerce in the region quite like Dubai. It has firmly...

product leadership

Why Product Leadership Is the Region’s Next Competitive...

September 3, 2026

Across the Middle East, India, and South East Asia, product teams are being asked to do more...

retail strategy

The Consumer Is No Longer Following Your Funnel....

August 20, 2026

From social discovery to AI-assisted decisions and messaging-led purchases, consumers are...

Seamless Digital Commerce Middle East 2026

BIGBOX Media Company: As Official Interview Partner for...

September 21, 2026

Few cities capture the pace of digital commerce in the region quite like Dubai. It has firmly...

product leadership

Why Product Leadership Is the Region’s Next Competitive...

September 3, 2026

Across the Middle East, India, and South East Asia, product teams are being asked to do more...

AI-assisted shopping

When Consumers Stop Searching for Products

September 1, 2026

AI-assisted shopping Search has traditionally given retailers a clear place to compete:...