Nordic postal service provider Posti has announced it will serve as a logistics partner in the Nordic and Baltic markets for Product as a Service (PaaS) provider Black Winch. The company will also provide solutions for in-house product maintenance and related services.

According to Posti, a PaaS model is truly viable only when equipment can be used by multiple users over its lifecycle, with the ability to maintain and rotate assets efficiently among customers the foundation of profitability. This makes logistics not just a support function, but a critical success factor for the entire business model.

“We’re excited to join forces with Black Winch to accelerate PaaS adoption. By combining their hands-on approach with our advanced logistics and fulfillment network, we’re helping businesses unlock new revenue streams while improving efficiency and sustainability,” explained Peter Ervasalo, who oversees Posti’s fulfillment and logistics services in Sweden.

The two companies will work together to offer companies in the Nordics and Baltics a clear roadmap, seamless logistics solutions and end-to-end support for the execution of the PaaS business model.

“Our customers want practical solutions to move from selling products to selling an outcome,” said Yann Toutant, CEO of Black Winch. “With Posti on board, we’re making that shift seamless, profitable and scalable.”

Author Credits- Hazel King, Parcel and postal technology INTERNATIONAL