Superfood and plant-based nutrition startup Nourish You has raised Rs 16 crore in its Series A funding round from Sidbi Venture Capital.

The Hyderabad-based company’s existing investors include Zerodha cofounder Nikhil Kamath, Darwinbox cofounder Rohit Chennamaneni, and actor Samantha Ruth Prabhu.

The funding follows Nourish You’s acquisition of plant-based dairy brand One Good in 2023.

The company plans to use the fresh capital to scale operations, enhance customer retention, and expand its market reach. It also aims to launch new products, grow its international presence in Australia, Europe, and the US, and integrate AI-driven technology to offer personalised consumer experiences.

“This investment marks a pivotal milestone in our journey to make sustainable superfoods a part of everyday nutrition. With Sidbi Venture’s support, we are set to scale rapidly, drive product innovation, and solidify our position as a global superfoods leader,” said Krishna Reddy, cofounder of Nourish You.

Founded in 2015 by Reddy, Rakesh Kilaru, and Sowmya Reddy, Nourish You offers a range of superfoods, including quinoa and chia seeds, edible seeds like flax, pumpkin, sunflower, and watermelon seeds, as well as breakfast and meal mixes such as millet muesli, nut mixes, and protein-rich cereals. In the plant-based dairy segment, its offerings include millet milk, cashew milk, vegan cheese, curd, ghee, and butter.

In 2022, the company raised $2 million in seed funding from investors including Kamath.

Nourish You’s products are available through its website, as well as on ecommerce and quick commerce platforms in India. The brand also has a presence in international markets such as the Gulf Cooperation Council (GCC), Nepal, Kenya, Mongolia, and the Maldives.

“Investing in India’s superfoods sector presents a compelling opportunity at the intersection of sustainability, health, and scalability. With India’s deep agricultural heritage and the growing consumer shift toward nutrient-dense, plant-based diets, the sector is poised for significant growth,” said Arup Kumar, managing director, Sidbi Venture Capital.

Author Credits: MSN