Welcome to BIGBOX Media Company

Original Birkin bag sells at auction for record $10 million

July 11, 2025
Original Birkin bag
Original Birkin bag

Original Birkin bag sells at auction for record $10 million

PARIS – The original bag custom-made for actress Jane Birkin, which became one of the era-defining designs of the 20th century, was sold in Paris on Thursday for a record 8.6 million euros ($10.04 million), auctioneer Sotheby’s said.

According to fashion lore, the first Birkin bag was born when the Franco-British actress and singer sat next to Hermes executive Jean-Louis Dumas on a flight in 1984 and told him she needed a stylish yet functional bag as a young mother.

Dumas immediately sketched out the rectangular handbag, with a dedicated space for baby bottles.

The company made that one for her, then started selling smaller versions to the public. The design became a hit and has helped fuel the growth of the fashion brand.

Regular Birkin bags sell for more than $10,000. The first one – which has Birkin’s J. B. initials on the flap and, unlike its descendants, has a strap that cannot be removed – was bought by a private Japanese buyer over the phone, Sotheby’s said.

The price was the highest on record for a fashion item, it added.

“It was a travel bag. Clearly, it was worn for nine years by Jane Birkin on a daily basis and the form is still very beautiful,” Aurelie Vassy, head of the Handbags and Fashion Department at Sotheby’s Europe and Middle East, told Reuters.

Birkin auctioned the bag in 1994 to support Sidaction, a French charity that fights HIV/AIDS.

In 2000, when it went on sale again, a private French collector bought it.

When British-born Birkin died in 2023, the French capital’s mayor, Anne Hidalgo, said the “most Parisian of the English has left us”.

Birkin had lived in her adopted France since the late 1960s and was remembered as much for her warmth and campaigning as for her acting and singing, most famously on the hit single “Je t’aime…moi non plus”.

($1 = 0.8565 euros)

News Credits- Reuters

Related Post

When AI Decides What’s in Your...

October 14, 2025

Algorithms are at the center of modern commerce, challenging brands and retailers to rethink...

The Consumer Is No Longer Following...

August 20, 2026

From social discovery to AI-assisted decisions and messaging-led purchases, consumers are...

“Trust Is the New Currency”: TrustSignal’s...

August 17, 2026

BIGBOX MEDIA COMPANY – Expert Voice Retail and e-commerce brands are discovering that...

retail strategy

The Consumer Is No Longer Following Your Funnel....

August 20, 2026

From social discovery to AI-assisted decisions and messaging-led purchases, consumers are...

“Trust Is the New Currency”: TrustSignal’s Mohammad Imran...

August 17, 2026

BIGBOX MEDIA COMPANY – Expert Voice Retail and e-commerce brands are discovering that...

AI & Retail

When AI Decides What’s in Your Cart, Who...

October 14, 2025

Algorithms are at the center of modern commerce, challenging brands and retailers to rethink...

retail strategy

The Consumer Is No Longer Following Your Funnel....

August 20, 2026

From social discovery to AI-assisted decisions and messaging-led purchases, consumers are...

“Trust Is the New Currency”: TrustSignal’s Mohammad Imran...

August 17, 2026

BIGBOX MEDIA COMPANY – Expert Voice Retail and e-commerce brands are discovering that...

Scribe Minds & Media Gears Up to Host...

October 29, 2025

Scribe Minds & Media gears up to host FutureMart 2025 – The Super & Hyper Market...