Flipkart’s fashion arm Myntra has expanded into Singapore to bring Indian fashion and lifestyle labels to the desi diaspora and beyond, as the business sets its sights on the global market. “Hello Singapore, we’ve arrived,” announced Myntra on Facebook on May 19.

“We have launched Myntra Global in Singapore, focused on presenting Indian fashion to the world,” said Myntra’s CEO Nandita Sinha, the Press Trust of India reported. “Made in India brands, which cater to the Indian diaspora, especially around Indian needs, are what we are bringing to the customers.”

The Myntra Global website will house more than 100 Indian brands with approximately 35,000 shoppable styles, ETRetail reported. With categories including apparel, accessories, footwear, and home décor, the site will feature brands such as Rare Rabbit, Global Desi, Aurelia, Anouk, and House of Pataudi among others.

“We have a huge Indian diaspora in a country like Singapore- almost 650,000 Indians live in Singapore,” said Sinha. “As we were going through our data… we realised that almost 30,000 of these users are actually visiting us every month. We then decided to launch Myntra Global in Singapore.”

Orders made on the Myntra Global website will be shipped out from India and routed through cross-border logistics services. Delivery from India to Singapore is expected to take between four and seven days.

Author Credits- Isabelle Crossley, FASHION NETWORK