Magicpin, a hyperlocal e-commerce platform reported a 20 percent year-on-year growth in gross merchandise value to Rs 1,000 crore ($120 million) from its fashion vertical during the financial year 2025.

The company added 6,000 new stores in the fashion category to take its total count to 16,000 stores comprising of over 250 brands.

Magicpin plans to partner with more fashion stores offering Indian and international brands to further fuel its growth in the coming years.

Commenting on the growth, Naman Mawandia, chief experience officer enterprise brands at Magicpin in a statement said, “We are excited to witness the robust growth of our fashion business, which has been a core focus area for us. Adding 6000 fashion stores across 100 brands taking it to 16,000 fashion stores and 250+ brands live on the platform highlights the immense value Magicpin creates for offline retailers and brands.”

Founded by Anshoo Sharma and Brij Bhushan in 2016, Magicpin connects hyperlocal merchants and brands with consumers. It claims to have over 2.5 lakh merchants on the platform with a customer base of 50 lakh across 20 cities.

Author Credits- Maverick Martins, FASHION NETWORK