Jewellery retailer Kalyan Jewellers has partnered with Instamart for its entry into the quick commerce segment ahead of Akshay Tritiya festival.

With this partnership, Instamart will sell certified gold and silver coins through its platform offering doorstep delivery in minutes across 100 cities including top metros.

The exclusive range includes gold coins in 0.5g and 1g featuring motifs like Ayodhya, Lord Ganesh, Swastik and Goddess Lakshmi.

Commenting on the partnership, Amitesh Jha, CEO of Instamart in a statement said, “We’re excited to welcome Kalyan Jewellers to our platform ahead of Akshaya Tritiya. With more customers embracing the convenience of quick commerce for festive and traditional purchases, this partnership is both timely and relevant.”

Ramesh Kalyanaraman, executive director at Kalyan Jewellers added, “Through our collaboration with Swiggy’s Quick Commerce platform, Instamart, we are making it easier than ever to buy Kalyan gold and silver coins. This partnership allows us to integrate the auspiciousness of tradition with the ease and speed of modern living, ensuring the spirit of the festival remains.”

Post Akshaya Tritiya, Kalyan Jewellers gold and silver coins will continue to be available on Instamart as part of their regular assortment.

Author Credits- Maverick Martins, FASHION NETWORK