UK-based sports fashion retailer JD Sports is making its debut in the Philippines through a franchise agreement with retail operator SSI Group.

The brand’s first two stores will open in Metro Manila: SM Mall of Asia next month, followed by Glorietta in July.

Hilton Seskin, CEO of JD Sports Fashion Apac, said the move is part of the brand’s broader expansion strategy in Southeast Asia.

“This franchise agreement is a further milestone in our JD Brand First plan as we continue to bring JD’s distinctive offering to more customers globally,” said Seskin.

“We see a lot of energy in the marketplace and can’t wait to bring our best-in-class retail experience to the Philippine consumer.”

Founded in 1981, JD Sports operates across Europe, Asia, and other global markets. It is known for its curated footwear, apparel, and accessories selection from leading sportswear brands.

Established in the 1980s, SSI Group is one of the Philippines’ largest specialty retailer, with a portfolio of 94 brands and 593 stores across categories including luxury, fast fashion, beauty, and home.

Author Credits-Kaycee Enerva, Inside Retail