Branch is a mobile attribution and user linking company. They have helped brands like OSN, Alami, Landmark Group, and Fortune 500 companies in linking and attribution across the globe. They have more than 16 offices globally and love being in the Middle East. Branch is also aggressive in the APAC region. Prasoon delves into why the Middle East is important for Branch, calling it a key growth region. Seamless is their launch event. He explains they are opening offices and putting people on the ground to support customers. Branch works across ecommerce, fintech, entertainment, food, and beverages. He also goes on to explain how branch helps other companies.