Dabur reported a net profit of Rs 313 crore for the fourth quarter of the 2025 financial year, marking an 8.4% year-on-year decline. The company’s revenue for the January to March quarter remained stable at Rs 2,830 crore, while earnings before interest, tax, depreciation, and amortisation fell by 8.6% to Rs 426.8 crore.

Dabur’s advertising expenditure for the quarter stood at Rs 176.4 crore, down 3.9% compared to the Rs 183.65 crore spent in the same period last year, Indian Retailer Bureau reported. The sequential drop was more pronounced, with a 22.2% decline from Rs 226.7 crore in the October to December quarter. The cutback may reflect a reassessment of marketing priorities or efforts to enhance cost efficiency amid economic headwinds.

Despite the quarterly dip, Dabur’s total advertising investment for the full year increased modestly to Rs 864.6 crore, up 1.8% from Rs 849 crore in the previous year. This suggests the company maintained its focus on long-term brand visibility across its product categories.

The fluctuation in advertising spend comes as Dabur continues to navigate pressures on both growth and profitability in the competitive fast moving consumer goods market. The company’s annual marketing strategy appears geared towards balancing operational costs with brand-building initiatives, reflecting a cautious yet consistent approach to consumer engagement.

Author Credits- Isabelle Crossley, FASHION NETWORK