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Social Commerce in India

Social Commerce in India: Redefining how people shop online

Imagine you are scrolling through your phone. You see a video that pops up, talking about a particular product, a video tutorial, or an unboxing video, and this captures your attention and without leaving the app you click on buy.  This instant and seamless transition from discovering a product and purchasing the product via social media platform is what social commerce is all about.

In other words, social commerce is using social media platforms to enable the buying and selling of products, by integrating the shopping experience directly into the social media environment.

In India, social commerce is rapidly growing and is revolutionizing the way people shop online by blending social media with e-commerce . India is a key market for social commerce because of its high internet penetration and massive social media user base.

According to IMARC, the Indian Social commerce market size was valued at USD 7.2 billion in 2024 and the market is expected to reach USD 54.3 billion by 2033, and is exhibiting a CAGR of 22.40% during 2025-2033.

In India, social commerce is widely used by the Gen Z and millennials, they are the driving force behind the growth of social commerce, especially within the fashion and beauty categories. The in-demand categories for social commerce in the retail and e-commerce sectors are, clothing, footwear, beauty and personal care, and food and grocery.

In the Indian social commerce realm, platforms like Meesho, Shopsy and Deal Share are leading the charge. Alongside well-known players like Amazon and Flipkart. The other key players are, Trell, Roposo, Moj, and Myntra. For instance, Myntra has integrated a social a social commerce feature like ‘Style Squad’ to leverage influencer marketing.

These developments reflect a broader shift in how commerce is evolving, by blending social interaction with online shopping. But how exactly does social commerce work?

First, the consumer discovers products through various social media channels, advertisements, influencer endorsements, brand posts and live streams. Social commerce has made the shopping experience seamless, and consumers can make the purchase directly within the social media platform, usually through integrated shopping carts and payment gateways. It also fosters a sense of community by allowing users to interact with brands share their experience, and connect with fellow shoppers. This in turn creates a sense of trust and belonging. This paired with personalised product recommendations and targeted advertising, caters to the moder consumers preference for convenience and tailored experiences.

This customer centric evolution of shopping not only enhances the buyers experience but also opens the door for business opportunities, especially in a diverse and rapidly digitised market like India.

In India, social commerce is greatly helping retail and e-commerce businesses, by expanding their reach, boosting customer engagement, and driving sales. By taking advantage of social media platforms, companies are able to connect with a broader audience, fostering customer relationships which directly facilitates direct purchases within the platform itself. On that note, social commerce will only work where the social media usage is high and platforms like Facebook and Instagram are well known for shopping.

As digital adoption continues to rise and consumer behaviour evolves, the future of social commerce in India looks promising.

The social commerce space is expected to change course from basic reselling and social selling to a more sophisticated, AI powered retail channel. Major trends include, the rise of full stack commerce within platforms like Whats App and You Tube, the rise in short form videos which engage consumers, advanced customer profiling to deliver hyper-personalised experiences and the integration of AR/VR technologies for immersive shopping.

In Conclusion, Social commerce is changing the way people shop in India by making online shopping more social and interactive. With more people online than ever before, especially younger, tech-savvy shoppers, its helping businesses reach more customers and create stronger connections. New technologies like AI, short videos, and virtual reality are making the experience even more engaging and fun. As people look for easier, more personalized ways to shop, social commerce is set to become a big part of India’s online shopping future, opening up exciting opportunities for both companies and customers.

SHARATH RAJU

How The Pant Project is Using Hyperlocal Marketing, Data, and AI to Transform the Modern Retail Experience

Sharath Raju
SHARATH RAJU
The Pant Project
VP of Retail

Today when you walk into a modern retail store, you are stepping into a space that has been engineered by data, driven by algorithms, designed to convert curiosity into customer loyalty. But while technology keeps advancing, what truly drives impact is understanding and engaging audiences at a hyperlocal level.

This interview draws on best practices from The Pant Project, while also reflecting on insights and learnings from leading premium brands. It explores how pioneers in the space are using data, customer experience, and retail innovation to enhance the overall consumer journey.

Sharath Raju expertise lies in retail Operations and Customer Experience. He is a seasoned project manager with an inclination towards fashion, health and wellness and it’s application to users. His skills include new product launches and business development of specialty concepts.

Q: You’ve worked across major D2C brands like Lenskart and now The Pant Project. How have you seen the offline retail journey evolve in the last few years?

A: “The biggest shift has been how technology is deeply embedded in the offline experience to drive both customer engagement and decision making. The most noticeable change we have seen is how technology like 3D Try-On, AI-based search integration on apps and social media, footfall analytics, and customer flow management is being used to elevate in store experience. He also said, what sets successful brands apart is their ability to find the ‘hook’. It is the unique combination of great service and smart tech integration that keeps customers coming back.”

Q: What are some key strategies you’ve seen work well to drive footfall from digital platforms to physical stores?

A: “Within The Pant Project, the ad strategy has worked really well. They identify hyperlocal influencers with strong community followings near specific stores or markets. For instance, they collaborated with a Gujarati influencer to create content and build awareness through a campaign on Meta. This significantly multiplied reach. By the time the store opened, customers were already familiar with the brand through the influencer and had a sense of the experience and value they could expect in-store.

Additionally, regional content has performed well for The Pant Project. In Hyderabad, for example, the brand focused on a specific segment through the Icons of Hyderabad campaign. We’ve taken a similar hyperlocal approach in other cities: in Kochi, we partnered with a local community page (Oh Kochi), and in Mumbai, we worked with the Mumbai Foodie Group. Regional, culturally relevant content consistently outperforms generic campaigns.

Our spend is high on Meta, and we’ve seen strong returns. Beyond that, we’ve been leveraging WhatsApp marketing more strategically, segmenting our data and sending personalized messaging. After implementing this, we observed a clear increase in ATV (Average Transaction Value), which validated the approach.”

Q: Why is hyperlocal or location-specific marketing becoming increasingly important in India’s retail landscape?

A: “For a retail brand, digital performance can be quantified based on CAC (Customer Acquisition Cost). However, in offline they focus more on brand building. It is a two way solve, while they aim to drive footfall, they also prioritise building brand stickiness.

First, when there’s a focused need for footfall, going hyperlocal can drive measurable revenue impact. For example, with MyGate, we executed a concerted effort across 300 societies week-on-week for FSB Mall, and saw a consistent spike in visits. Concentrated efforts like these around specific store locations help drive brand discovery especially when activating new channels or markets.

Second, we’ve leveraged cross-brand recall through partnerships with complementary brands. For instance, a collaboration with Truefitt & Hill worked well, as the audience overlap benefited both brands. These partnerships enhance visibility and organically increase footfall.

This kind of strategy is important because it doesn’t just bring people in, it also builds stronger brand recall and deeper engagement over time.

And finally, in crowded spaces like malls, it’s important to stand out. Fun, attention-grabbing experiences, like stilt walkers or participating in local events like the Hughes Road Marathon, have worked really well for us. They create buzz and give the brand a face in the community.”

Q: What’s the biggest shift you’ve personally seen in how data is used to drive business decisions?

A: “Data gives us micro-level understanding of how customers move through the journey, especially toward checkout. On average we sell around 50,000 pants per month. so having access to that scale of data helps us uncover small but meaningful opportunities to improve efficiency.

For example, at our Tango zone, we noticed that 30% of footfall came from women. That insight directly influenced our decision to expand the women’s category, and we now see it as an AOV growth lever.

Another metric we track is ‘Footfall to Trial’ (FF2Trial), which came out as a strong indicator of in-store engagement and conversion potential. Visual merchandising has also evolved.By tracking customer interaction touchpoints, we’ve made visual merchandising more engaging, highlighting key USPs, top categories, and creating better ‘touch-and-feel’ moments that connect customers with the product.

At the POS level, we use dashboards to monitor category performance, manage replenishment, track AOV, and even forecast inventory. This has helped us be more agile and accurate in how we stock and display.

We’re also excited about AI sizing, we’ve started enabling digital measurement cards for customers, which not only improves fit accuracy but also unlocks a more seamless omnichannel shopping experience.”

Anheuser-Busch InBev

Budweiser maker Anheuser-Busch to invest $15 million in US brewery

Anheuser-Busch InBev (ABI.BR) said on Tuesday that it would invest $15 million in its U.S. brewery, at a time when President Donald Trump is pushing to boost domestic production.

This move is part of Anheuser-Busch’s $300 million investment announced in May to create and sustain manufacturing jobs in the U.S. this year.

Several businesses across the globe have been ramping up investments and expanding their presence in the United States to avoid tariffs and align with the Trump administration’s “Made in America” push.

AB InBev said the investment includes funding for supply chain infrastructure to transport its domestically grown ingredients to the St. Louis, Missouri brewery, and to get beer brands, including Budweiser and Bud Light, to consumers.

In July, the company saw a decline in sales volumes due to tepid demand in Brazil and China, adding to investor woes over the industry growth.

News Credits- Reuters

walmart

Walmart seen benefiting from eCommerce profitability, ancillary business growth in Q2

Walmart Inc (NYSE:WMT, ETR:WMT) is set to report its second quarter earnings this week, with Bank of America analysts expecting the discussion to center less on headline numbers and more on the forces shaping the retailer’s longer-term trajectory.

For Q2, the analysts project adjusted EPS of $0.70 and US comparable sales growth of 3.5% for the quarter, in line with the Wall Street consensus.

However, they noted that recent data implies potential upside, citing stronger-than-expected sales trends during the period.

Looking at Walmart’s long-term prospects, the analysts see the company’s ability to leverage ancillary businesses to improve profitability as a key growth driver.

“We see continued gross margin expansion in Q2 helped by digital advertising & other ancillary businesses,” the analysts wrote.

With US eCommerce profitability achieved last quarter, advertising, data, and fintech are becoming increasingly important.

These businesses have delivered 40% annual growth over the last four years and are projected to drive two-thirds of Walmart’s profit growth in the next several, the analysts noted.

Convenience remains a major differentiator, the analysts believe. Over the past year, Walmart introduced the ability for customers to combine grocery, general merchandise, and pharmacy items in a single order and receive it in less than an hour.

Bank of America said this kind of integration, along with plans to extend same-day delivery coverage to 95% of US households by year-end, underscores how Walmart’s stores continue to provide a key advantage in localized fulfillment, especially in fresh food.

The firm also pointed to Walmart’s ability to navigate trade and inventory challenges. The retailer’s size, supplier relationships, and automation “well position it to manage tariffs,” with the added flexibility of shifting goods between first- and third-party arrangements and a lower overall import exposure than many peers.

On valuation, Bank of America acknowledged Walmart trades at roughly 34 times earnings, near two-decade highs, but argued the premium is warranted.

“We maintain ‘Buy’ on Walmart as share gains continue across product categories and incomes (especially $100k+) as its strong value offering & digital convenience resonate,” the analysts wrote.

Shares of Walmart traded at $101 on Tuesday afternoon, up 12% so far this year.

Author Credits- Emily Jarvie
Proactive

Louis Vuitton

Louis Vuitton unveils luxe make-up line in link with Pat McGrath

Louis Vuitton has announced the arrival of La Beauté, an “elevated make-up line”, as colour cosmetics continue to be seen as key growth avenues for ultra-luxury labels.

And it comes as the company announces the official arrival of Dame Pat McGrath as creative director, Cosmetics, for La Beauté (although she’s clearly been working on this project for some time).

LVMH’s star brand said the launch expands the House’s vision that’s “rooted in travel, creativity, and savoir-faire,” and introduces a “highly curated offering of the finest quality make-up, housed in objets d’art designed to be kept forever”.

It added that it’s “redefining beauty as a lifestyle, as an experience and as a dedicated art form,” and is setting “a new standard in luxury beauty”.

What this means in practice is 55 lipsticks (after all, LV is 55 in Roman numerals), 10 balms and eight eye palettes with 20 August set for the Chinese launch, then 25 August as a wider digital pre-launch date and a global debut later next week.

The company said those lipsticks, balms, and eyeshadows (priced from $160 to $250) are “objects of desire that echo the trunk-making, artistry, and cultural vision at the heart of Louis Vuitton, each with a McGrath twist. As with the Maison’s most iconic pieces across fashion, accessories and fragrance, every detail has been considered, refined, and perfected”.

And the packaging really underlines the luxury edge. Gilded packs by Konstantin Grcic are linked closely to the established codes of Louis Vuitton and in particular give a starring role to the LV flower.

With the ongoing luxury fashion slowdown and the global luxury beauty market expected to continue a strong growth trajectory, it’s an increasingly important category for even the most successful fashion labels. And the more luxurious the better as the pricing proves.

But while the prices are high, the launch is likely to appeal to aspirational luxury shoppers who may not buy the clothes but may well have a Louis Vuitton bag and will be keen to have a lipstick to go in it.

Author Credits- Sandra Halliday
FASHION NETWORK

Artificial Intelligence in Indian Fashion

Smart Fashion: How AI Is Shaping the Future of the Indian Fashion Industry

The Indian Fashion industry is a thriving sector, defined by rapid growth and global recognition. The fashion industry is thriving because it is being fueled by rising disposable incomes, increase in internet penetration, influence of global fashion trends, rise in online shopping and a growing younger population who are adopting new technologies and channels.

In the Indian fashion industry, the e-commerce market is growing at rapid pace and is ahead of the traditional retail sector. It is on track to become the dominant force for fashion sales in the coming years.

The dominance of the e-commerce sector in the Indian fashion industry can be attributed to its convenience, wide range of selection, easy accessibility, and competitive pricing. In contrast, physical retail stores are limited by location, limited shelf space, and high operational costs.

As reported by COHERENT MI, the Indian fashion e-commerce market size was valued at US$21.60 billion in 2025, and is projected to reach US$98.45 billion by 2032, growing at a CAGR of 24.2% from 2025 to 2032.

The leading e-commerce brand in the fashion sector is Myntra.

The Indian fashion retail sector is growing, and is being fuelled by rising disposable incomes, urbanization, changing consumer preferences, and a growing focus on fast fashion.

A report by IMARC revealed that the Indian fashion retail market size reached USD 3.19 billion in 2024, and the IMARC group expects the market to reach USD 5.78 billion by 2033, exhibiting a CAGR of 6.82% during 2025-2033.

The leading retail brand in the fashion industry is Reliance Retail.

With the growth of the Indian fashion industry, especially in the ecommerce sector, brands are resorting to the use of artificial intelligence (AI) to enhance customer experience, optimise operations to stay one step ahead in a competitive market.

Artificial Intelligence has elevated the fashion industry to a more advanced level. It has become a global sensation, making a world of difference to professionals in the fashion industry. A report by Mordor Intelligence predicts that the global AI in the fashion market will grow from USD 270.4 million in 2020 to USD 1,260.9 million by 2026 with a CAGR of 29.0%.

Artificial Intelligence in the Indian fashion industry has offered numerous possibilities to industry professionals as well as consumers, in the form of personalised recommendations, chat bot services, virtual try-ons, customization, product recommendations, forecasting trends, and much more.

Let’s take a look at how AI is revolutionising the fashion industry.

  • Personalised Customer Experience- This is the most significant change artificial intelligence has brought about in the fashion industry. Artificial intelligence has simplified and made the shopping experience seamless for customers. How artificial intelligence has made this possible is through:
  • AI- Powered Product Recommendations- E-commerce platforms like Myntra, Flipkart, Amazon use Artificial Intelligence algorithms to analyse the customer browsing patterns, user preferences and purchase history. Using this data, the companies offer tailored suggestions to make the shopping experience a memorable one. On the flip side, the data helps sellers understand what the customer is looking for and in return increases the chance for a purchase which elevates the brand.
  • Virtual Try Ons- In the online segment, a major setback has been not being able to know the size, fitting and how it looks when worn. To make this process easier, augmented reality [AR] and virtual reality [VR] came into the picture. AI powered fitting rooms have made virtual try-ons a reality. Virtual reality assists in creating a 3D model which takes into account the customer size, body type, height and weight. This lets the customer see how the outfit looks on them, before they make the purchase. It helps them make a correct choice.
  • Customization- Artificial Intelligence makes it easier than ever for people to personalize the products they buy. With AI-powered tools, customers can tweak things like color, fabric, size, pattern, or even add their own text or images to a product. Many websites now offer real-time previews or virtual models, so you can actually see what your custom item will look like before you order it. A great example is Nike’s “Nike By You,” where you can design your own sneakers by picking different styles and colors.
  • Trend Forecasting– AI scans through data from social media, previous sales data, fashion blogs, trending fashion choices. This data that is collected helps AI algorithms to understand and analyse customer taste, and purchase patterns to help forecast upcoming styles.
  • Analysis of Consumer Behaviour- Artificial Intelligence analyses a consumer’s browsing history, search trends, and, purchase behaviour on e-commerce platforms. By identifying which products are in high demand, AI can forecast which items and styles will be in trend in the coming seasons. This approach helps brands tailor their products and to stock the right products.
  • Sustainable Fashion- As environmental awareness grows, more consumers are turning to sustainable fashion, and AI is playing a vital role in supporting this shift. Tools like patented AI help designers generate unique clothing patterns that optimize fabric use, minimizing waste during the cutting and design process. AI also enhances production efficiency by accurately predicting demand based on sales data and customer behaviour, helping brands avoid overproduction. Additionally, AI recommends sustainable materials such as organic cotton, recycled polyester, and bamboo, while also suggesting eco-friendly manufacturing practices to reduce environmental impact. With advanced algorithms, AI identifies opportunities to cut energy consumption without compromising quality. Smart automation further ensures precision, reduces errors, and minimizes overall waste, making fashion production more sustainable.
  • Chatbots- AI powered chatbots or virtual assistants are available 24/7. They respond to queries in a swift manner and support in multiple regional languages. They deliver accurate product information, address key customer concerns, assist the shopping journey and streamline the shopping purchase. They also offer personalised recommendations tailored to customer preferences.
  • Product Design and Innovation
  • AI Driven design concepts- Artificial Intelligence evaluates the target market, understands the customers taste and preferences, and, the style that is in demand. AI Tools like DALL E, Deepart help designers visualise new fabrics, patterns, designs, and much more by creating a visual prototype. This then allows the designer to create a unique pattern by blending in their imagination and the automated result to create a totally unique design.
  • 3D Prototyping- software like CLO 3D and Browzwear which is powered by AI allows designers to create digital garment prototypes and evaluate their appeal and market demand. This minimizes the need for physical samples, conserving both time and resources. Designers can also visualize how different fabrics will appear and behave on a model, enhancing accuracy in the final product. By using 3D prototyping, the risk of errors is significantly reduced, and it becomes easier to produce fashion items that resonate with consumers. In essence, AI-driven software streamlines the entire design-to-production process while maintaining high quality.
  • Influencer partnerships- AI platforms analyze engagement data and audience demographics to pinpoint the most relevant and impactful influencers in the fashion industry. This enables brands to connect with influencers who are more likely to resonate with their target audience and drive product sales. Additionally, AI tools monitor campaign performance by tracking post analytics, allowing brands to assess the effectiveness of influencer collaborations and make informed decisions about future partnerships.

In conclusion, artificial intelligence is transforming the Indian fashion industry by enhancing efficiency, creativity, and customer satisfaction. From personalized shopping experiences and virtual try-ons to trend forecasting, sustainable production, and innovative design tools, AI empowers brands to stay competitive in a competitive market. It also streamlines operations through automation, improves product-market fit with demand prediction, and strengthens marketing strategies through data-driven influencer partnerships. As the fashion sector, especially e-commerce continues to grow, AI is set to play a bigger and more important role in shaping the future of fashion, not just in India, but around the world. It’s helping the industry become smarter, more sustainable, and more focused on what customers really want.

zomato and swiggy

Rs 3,100 crore mutual fund battle: Why MFs are ditching Zomato for Swiggy

While retail investors may have taken a fancy for both the new-age stocks, mutual funds were seen dumping shares of soaring Zomato’s parent Eternal while aggressively accumulating its rival Swiggy, even as the food delivery war intensifies and one stock rockets to fresh highs while the other struggles to move ahead.

Even as Eternal shares surged 17% in July and touched a fresh 52-week high of Rs 319.80 on BSE last Friday, mutual funds were busy booking profits worth an estimated Rs 1,700 crore last month by offloading 5.4 crore shares, according to data from Prime Database and Nuvama.

Meanwhile, they poured Rs 1,400 crore into Swiggy, snapping up 3.43 crore shares of the stock that’s down over 26% year-to-date.

The contrarian bet appears to be a classic case of buying the dip and selling the rip. While Eternal has delivered a stellar 14% return year-to-date and hit fresh peaks, fund managers seem to believe the rally has run its course. Conversely, Swiggy’s brutal 26% decline appears to have created a buying opportunity that institutional investors can’t resist.

Zomato vs Swiggy

ICICI Prudential Mutual Fund led the Zomato exodus with Rs 810 crore in sales, closely followed by Mirae Asset’s Rs 820 crore disposal. Other major sellers included Kotak and SBI Mutual Fund. However, not all funds joined the selling spree. Axis Mutual Fund bucked the trend with Rs 375 crore in purchases, alongside Motilal Oswal and HDFC.

On the Swiggy front, the buying brigade was led by Mirae Asset, HDFC, SBI MF, Bandhan, and Invesco.

The timing couldn’t be more telling. Eternal’s 17% July surge came after a robust 21% rally in June, suggesting fund managers are taking profits after a strong run. Meanwhile, Swiggy managed just a 1% gain in July despite the heavy institutional buying, highlighting the stock’s current struggles.

What should investors do?

Goldman Sachs remains bullish on Zomato, raising its 12-month target price to Rs 340 from Rs 330 and reiterating a Buy rating with 25% potential upside. The investment bank raised its FY26E-30E revenue estimates by up to 11%, driven by strong demand trends in quick commerce.

“On the back of 1QFY26 results, our food delivery GOV/revenue estimates are higher by 1-2%. We raise our FY26E-FY30E quick commerce GOV estimates by up to 9% due to strong demand trends,” Goldman Sachs noted.

Jefferies has turned even more optimistic, upgrading Eternal to Buy after earlier concerns about competition proved “unfounded.” The brokerage highlighted management’s significantly positive commentary, especially on quick commerce.

“Progress in Q/C suggests that our concerns on competition, which led to the d/g in Jan-25, were unfounded; we now u/g to BUY,” Jefferies said.

For Swiggy, the Street sees a turnaround brewing. Jefferies upgraded the stock to Buy, noting that “Q1 profitability marked the trough” and expecting easing competition ahead.

“With a pause on dark store expansion in ST and easing in competition (JEF view), Q1 profitability marked the trough. Swiggy however remains prone to high volatility due to a low margin base,” the brokerage cautioned.

Morgan Stanley has “lowered projections of consolidated adjusted EBITDA losses for F26-28” while HSBC values the entire Swiggy business at $11.4 billion or Rs 430 per share, with the food delivery business alone worth $8 billion.

Author Credits- Nikhil Agarwal
msn

Evri and Vinted

Evri and Vinted partner on reusable packaging

UK parcel delivery company Evri has partnered with second-hand fashion marketplace Vinted to offer customers free reusable packaging in dedicated Evri ParcelShop locations in the UK.

In an initial eight-week trial, the packaging will first be available in more than 100 ParcelShops across the UK, growing to almost 300 throughout the trial. It is aimed at providing customers with a quick and free packaging solution at drop-off, and with a reusable alternative by which to ship their parcels.

The packaging has been designed to fit a medium sized Vinted parcel and has been created with two adhesive strips, supporting Vinted buyers and sellers.

The trial is part of a wider expansion of the partnership between Evri and Vinted Go, with both businesses reporting recent periods of significant volume growth.

Evri recently announced a significant investment in its ParcelShop and locker network, with plans to double its size to 25,000 locations by 2030. The companies says that the packaging could be rolled out across more of the Evri’s ParcelShops if it proves to be a success.

Vinted’s delivery arm Vinted Go recently signed a four-year extended contract with the Yorkshire-based delivery company to make it even easier for Vinted members in the UK to be able to ship their items.

Claire Phelan, head of e-commerce partnerships at Evri, said, “We’re thrilled to be the first UK delivery carrier to be able to support Vinted’s trial of reusable packaging. By stocking this at almost 300 of our Evri ParcelShops, it provides their army of sellers with an efficient and reusable solution by which to send their parcels. And, as we forecast issuing over 100K units of Vinted’s reusable packaging during the trial, its multi-use feature is fantastic, giving buyers the opportunity to re-purpose.”

Vytautas Atkočaitis, vice president of Vinted Go, said, “By collaborating with selected carrier partners including Evri to provide free and reusable packaging, we hope to encourage our members to opt for packaging that is suitable for repeat use and fits the size of their items better.”

Author Credits- ALASDAIR MORTON
Parcel and postal technology INTERNATIONAL

nike

Nike regains spotlight at Foot Locker for first time in years

Nike Inc.’s sneakers are front and centre at Foot Locker Inc. stores once again as the long-time partners rebuild a relationship that had frayed in recent years.

Foot Locker is positioning Nike’s running shoes in the lead columns of the men’s sections in its stores — in front of rivals such as On, Hoka, Adidas and New Balance for the first time in two years, according to Matthew Boss, an analyst at JPMorgan. Nike had previously been positioned behind all those brands.

“Our recent fieldwork points to Nike product placement returning to pole position,” Boss said in a note to clients.

The two companies are mending ties after Nike heavily pulled back from Foot Locker under its previous chief executive officer in order to prioritise its own stores and online shop. Nike products once accounted for about 75% of Foot Locker’s total purchases, but that number dropped below 60% in 2022. Nike’s strategy hurt Foot Locker’s business for years.

Nike’s current CEO, Elliott Hill, has vowed to work more closely with wholesalers. As part of that push, Foot Locker is working on expanding its Home Court basketball sections developed in tandem with Nike. Foot Locker plans to add the sections to 100 stores around the world by 2026.

Hill is refocusing Nike on its sports products and looking to boost sales of running products around the brand’s Pegasus, Vomero and Structure shoes. Nike had ceded ground to its many competitors in running while it pushed lifestyle sneakers.

In May, Dick’s Sporting Goods Inc. agreed to acquire Foot Locker in a $2.4 billion deal — an agreement that would combine two of the largest sports chains in the US.

News Credits – FASHION NETWORK

BIGBOX INDIA

Scribe Minds & Media to Host BIGBOX INDIA 2025, A Global Retail & E-Commerce Summit, in Bengaluru

Scribe Minds & Media is proud to host BIGBOX INDIA – A Global Retail & E- Commerce Summit on 21st August, 2025 at Sterling’s Mac, Bengaluru, India.

This remarkable event aims to unite visionary leaders, innovators and key influencers shaping India’s future to share valuable tools and insights on navigating the opportunities and challenges that arise as unconventional ideas to transform the retail and ecommerce landscape.

India’s retail and ecommerce industry is undergoing a rapid transformation blending traditional formats with digital innovation. This rise is fueled by rising incomes, smartphone adoption, technology and a youthful population. Emerging models like Quick Commerce and social commerce enhance convenience, while infrastructure and trust remain key challenges.

The primary objective of this event is to offer valuable networking opportunities, facilitate knowledge sharing with industry leaders, and enable one-on-one meetings for our sponsors.

Some of the key speakers at the event include:

  • Rohit Kotwal- Head of Ecommerce , Arvind Fashions,
  • Dhimant Negandhi- Vice President, Swiggy,
  • David James Karambekar- Global Head of marketing and Communications, Stanley Lifestyle.

The event will cover a range of key topics including, Revolutionizing Last-Mile Delivery with AI, Physical Retail Reimagined: Redefining Physical Spaces and Mall Evolution in India, The Importance of Merchandise Planning in the Future of Ecommerce, Scaling Retail Food Services in Emerging Markets: Challenges and Strategies”, Beyond the Feed: Social Commerce & Livestream’s Immersive Retail Revolution in India, Enabling Growth with Integrated Retail Analytics, Unlocking Personalized Advantage: Future of Consumer Engagement, Building a Loyal Customer Base in the AI World.

The event presents a valuable opportunity to engage with prospects and peers, fostering meaningful discussions and exploring potential strategic partnerships. It will feature individual keynote addresses from industry leaders, along with panel discussions on thought-provoking and engaging topics.

“We at The Pant Project are excited to be part of the BIGBOX INDIA – A Global Retail &E- Commerce Summit hosted by Scribe Minds & Media on 21st August. It will be a great opportunity to present our learnings of customer journey in the digital age. Being a specialty bottom wear fashion brand in the custom-made and ready-to-wear space, we’d reflect on how a D2C origin brand is making a mark offline curating better quality analytics and delivering value to the customer journey.” Shared by Sharath Raju, Vice President of Retail, The Pant Project.

“Being associated with BIGBOX has been an enriching experience. The knowledge and insights shared through this initiative are truly empowering, providing modern retail with cutting-edge solutions to excel in today’s dynamic landscape and prepare for the future of operations.” Shared by David James Karambekar- Global Head of marketing and Communications, Stanley Lifestyle.

Udit Agarwal, VP & Global Head of Marketing, Exotel, “Retail is fast, emotional, and deeply contextual. Whether it’s a missed delivery or a support issue, the brand experience hinges on how quickly and personally you respond. At Exotel, we built a platform that helps brands show up exactly when and how the customer expects—no matter the channel.”

“We’re thrilled to create a platform where retail and e-commerce professionals across India can exchange insights, build connections, explore global best practices, and drive innovation in the retail & e-commerce sector,” said Mr. Jordan Abraham and Mr. Pradish Gireesan, Co-Founders of Scribe Minds & Media. “This conference is essential for anyone aiming to stay ahead in the rapidly evolving retail and e-commerce landscape.”

Don’t miss this incredible opportunity to be part of the change. This event offers valuable insights, meaningful connections, and strategies to stay ahead of the curve.

To learn more and register for the event, visit:

https://www.bigboxsummit.com/india2025/

About Scribe Minds & Media: For over 20 years, Scribe Minds & Media has been a leading platform for industry-leading events, including conferences, workshops and executive’ roundtables and is known for providing us valuable content and networking opportunities – and has delivered a compelling list of successful events, domestically and abroad, across industries.

For media inquiries, please contact: Jordan Abraham – jordan.abraham@scribeminds.com
Pradish Gireesan – pradish.gireesan@scribeminds.com