Gap Inc.-owned activewear label Athleta has named Maggie Gauger as global brand president and CEO.

In this role, effective August 1, she succeeds Chris Blakeslee, who will step down and remain with the company temporarily as an advisor to ensure a smooth transition.

“We are thrilled for Maggie Gauger to join as CEO of Athleta as we look to accelerate the brand’s reinvigoration. Maggie blends proven business transformation capabilities, deep consumer centricity, product fluency, and a heartfelt commitment to empowering women and girls. This combination of skills and experiences will equip her to lead Athleta into its next chapter of growth – rooted in purpose, performance, and people,” said Gap Inc. CEO, Richard Dickson.

Gauger joins the performance lifestyle brand with more than two decades of leadership experience at Nike, where she most recently led the North America women’s business. Gauger’s track record spans retail, strategy, merchandising, product creation, commerce, digital, and general management.

“I’m energized to bring my experience working at the intersection of sport, style and culture to Athleta – a brand with strong purpose and still so much untapped potential,” said Gauger. “Athleta has an unwavering mission focused on the power of women – not just as athletes, but as leaders, creators, and change-makers. And I can’t wait to work with the incredible Athleta team to grow, to lead, and to inspire the next generation through the power of product and community.”

Her appointment marks a significant step in Gap Inc.’s strategy to reinvigorate its portfolio of iconic American brands.

Author Credits- Jennifer Braun
FASHION NETWORK