American fashion brand on Monday opened its dedicated Australian e-commerce site, as the New York-based company looks to make further inroads in the southern hemisphere market.

The new online store will offer the full range of Rag & Bone’s men’s and women’s designs to the Australian online shopper, providing e-commerce visitors with an enhanced personalised shopping experience, easy navigation, secure payment options, and improved delivery with the opening of a new local warehouse in Australia.

“We are continually expanding Rag & Bone’s presence in Australia and am thrilled to include the roll-out of Rag & Bone e-commerce channel to the Australian market which gives us an opportunity to connect with our fans in a more meaningful way, delivering a personalised seamless end-to-end shopping experience,” said Paul Smith, managing director of Signal Brands Australia, the newly formed local distributor of Rag & Bone in Australia.

The e-commerce debut in Australia comes just months after Rag & Bone opened a new store in Sydney’s upscale Double Bay precinct in December last year.

​Located at 31-33 Knox Street, the new store embodies Rag & Bone’s urban aesthetic, yet approachable, atmosphere, reflecting Double Bay’s chic sophisticated vibe. It houses a curated selection of the brand’s menswear and womenswear collections, including jackets, denim, outerwear, accessories, and footwear.

In early 2024, Guess Inc. and global brand management firm WHP Global announced a definitive agreement to acquire Rag & Bone.

As part of the acquisition, Guess took the reins of Rag & Bone’s operational assets, while jointly owning its intellectual property with WHP Global.

Author Credits: Benjamin Fitzgerald, FASHION Network