As an Associate Vice President With over 16 years of experience, Rohit is known for building and transforming businesses across retail, wholesale, buying, merchandising, ecommerce, and strategic planning. He specializes in P&L management and leading digital transformation to drive innovation and growth. Passionate about leveraging technology to create seamless, integrated experiences, he focuses on optimizing operations and delivering results. As a leader, he values strong teams and a collaborative culture. In this conversation, Rohit spoke about, On the next phase of digital transformation, On bridging online and offline channels, On changing consumer behavior, On the evolution of merchandising and balancing data and intuition.