Bottom wear-focused brand The Pant Project has entered multi-brand retail through a strategic partnership with Shoppers Stop. Marking its first presence in the multi-brand outlet format, the collaboration was announced by a company official on LinkedIn as part of the brand’s broader offline growth strategy.

The Pant Project’s collection is now available at five Shoppers Stop locations across Mumbai, Pune, and Bengaluru, The Pant Project’s CEO Dhruv Toshniwal announced in a post on Linkedin. These include R City Mall in Ghatkopar, Viviana Mall in Thane, Linking Road in Bandra, Elpro Mall in Pune, and Bannerghatta Road in Bengaluru.

The brand’s full product range, previously available on its own website and exclusive stores, will also be stocked at Shoppers Stop, with pricing aligned across all channels. Launch offers and free alteration services will be available to customers in-store.

“Early feedback we have gotten on the floor has been that most brands focus 70-80% on top wear, so its refreshing to have a brand that focuses so deeply on bottom wear,” wrote Toshniwal. “It’s a clear white space in the market. Our brand promise stays the same. The most comfortable pants in your wardrobe. We started with five outlets with Shoppers, we’ll build on this partnership, and before you know it, we will hopefully be coming soon across India. Excited to be expanding our physical and digital retail footprint to be closer to you.”

With nine standalone outlets and a presence on leading e-commerce platforms, the brand’s entry into multi-brand retail reflects its strategy to increase accessibility and scale its presence nationally. The Pant Project launched in 2020 and is based in Mumbai.

Author Credits- Isabelle Crossley
FASHION NETWORK