Snitch, a menswear brand admired for its quick-fashion agility and connection with Gen Z shoppers, has formed a strategic partnership with logistics intelligence platform ClickPost. The partnership will enhance Snitch’s supply chain operations to ensure smooth, scalable fulfillment of orders across both digital and physical stores as India’s pace picks up in embracing omni-channel commerce.

With more than 63 stores open and an aggressive expansion plan to increase its omni-enabled footprint from 10 to 32 stores by early Q3, Snitch is doubling down on fulfillment excellence as a growth strategy pillar. ClickPost integration gives the brand end-to-end visibility into logistics operations, real-time courier performance monitoring, and automated return processing—functionality designed to improve the post-purchase experience and operational agility at scale.

Mahadevan Pillai, VP of Operations & Supply Chain, Snitch, said that today retail is about reaching the customer wherever they are—with zero friction, and digitising their warehouses and optimising last-mile delivery is just the starting point. He added that with the increasing growth in e-commerce and the growing importance of reverse logistics, their collaboration with ClickPost makes them more responsive, resilient, and prepared for the next growth phase.

ClickPost co-founder Naman Vijay echoed this sentiment, noting that today’s consumers expect speed, transparency, and control. He further said that Snitch has built a fulfillment model that prioritises customer experience at every level, and they’re thrilled to support their next chapter with the infrastructure to scale smartly and deliver consistently.

News Credits- APPAREL RESOURCES