Reliance Retail’s Fashion World has entered a strategic partnership with franchise consulting firm Francorp to scale its high-street fashion format across India. The collaboration aims to drive Fashion World’s nationwide expansion through franchising and offer new opportunities for small and mid-sized entrepreneurs.

“This partnership with Reliance Fashion World is not just a collaboration- it’s a movement to empower local retailers, create inclusive entrepreneurship, and expand the frontiers of organised fashion retail,” said Franchise India Group’s chairman Gaurav Marya in a press release. “With Reliance’s unmatched retail prowess and Francorp’s franchise development expertise, we are laying the foundation for the next big retail revolution in India.”

Fashion World, launched by Reliance Retail, is designed to tap into India’s unorganised fashion retail segment. The format follows an “Invest. Own. Operate. Grow.” model, enabling franchisees to run stores featuring a curated mix of Reliance’s top-performing labels across apparel, footwear, and accessories. Backed by Ajio Business, franchise partners gain access to over three lakh styles via a strong business to business supply chain, according to Reliance.

The brand plans to reach over 200 million consumers across 500 cities within the next five years. It will offer two formats: ‘Family Stores’ (over 3,000 square feet) and ‘Specialty Stores’ (1,000 square feet), enabling partners to select models based on local demand and investment capacity. With Francorp’s franchise expertise and Reliance’s retail network, Fashion World aims to bring organised, affordable fashion to a wider audience while supporting profitable growth for franchisees.

Author Credits- Isabelle Crossley, FASHION NETWORK