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K-beauty brand Aestura enters India with Nykaa as exclusive retail partner

May 7, 2025
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K-beauty brand Aestura enters India with Nykaa as exclusive retail partner

AESTURA is now exclusively available on Nykaa. With over 40 years of dermatological expertise, AESTURA has built a loyal following for its gentle yet high-performance formulations designed especially for sensitive skin. Endorsed by leading medical institutions across South Korea, the brand enters the Indian market with Nykaa as its exclusive partner.

AESTURA brings four decades of dermatological research, clinical innovation, and science-led skincare to Nykaa. Developed in close collaboration with 49 dermatologists, AESTURA’s formulations are grounded in medical insight and academic rigor, delivering high-performance solutions that strengthen, restore, and elevate skin health.

With a deep understanding of diverse concerns, from dryness and aging to barrier repair, the brand’s approach is rooted in treating skin holistically. Backed by extensive research on sensitive skin, AESTURA’s products are thoughtfully crafted to care for even the most delicate skin types.

One of AESTURA’s most impactful innovations lies in its medical device-certified moisturizers, like the ATOBARRIER line, prescribed across all tertiary hospitals in Korea.

Recognizing that skin concerns — such as atopic dermatitis, extend beyond the face, AESTURA obtained KFDA certifications to make full-body barrier-repairing skincare more accessible and insurance-supported, ensuring both efficacy and affordability.

AESTURA distinguishes itself as a leading dermo-cosmetic facial care brand and at the heart of this success is the ATOBARRIER365 collection, a Korean cult-favorite with one cream sold every 7 seconds globally. Formulated with one million ceramide capsules per bottle, this collection delivers 120 hours of hydration while strengthening the skin’s barrier.

The ATOBARRIER365 line, now available only on Nykaa, includes a skin barrier-repair routine, tailored for different skin types:

  • Aestura Atobarrier365 Foaming Cleanser
  • Aestura Atobarrier365 Hydro Essence
  • Aestura Atobarrier365 Cream
  • Aestura Atobarrier365 Face Lotion (a 2024 Allure Best of Beauty Award Winner)
  • Aestura Atobarrier365 Hydro Soothing Cream

A Nykaa Spokesperson, said “As K-Beauty continues to gain momentum in India, we are proud to bring another leading name from Korea exclusively to our platform. As the #1 Dermatologist Recommended Dermocosmetic Brand in Korea for Sensitive Skin, AESTURA represents everything today’s skincare lover seeks. The brand’s arrival on Nykaa marks an exciting chapter in our journey of delivering science-backed skincare to Indian consumers. With its strong dermatological heritage and innovative formulations, AESTURA offers a skincare solution that is both gentle and powerful, perfectly aligned with the evolving needs of our customers.”

A Aestura spokesperson, said, “For over four decades, AESTURA has led with dermatological science and pharmaceutical expertise to create advanced skincare solutions backed by clinical research. As Korea’s #1 dermatologist-recommended dermocosmetic brand, we’re excited to bring our trusted formulations to India in partnership with Nykaa. This launch marks a new chapter in our journey to make high-performance, science-led skincare more accessible—empowering consumers to make informed, confident choices for their skin health.”

Discover AESTURA’s iconic formulations exclusively on Nykaa; where Korean innovation meets Indian skincare needs. Shop now to experience sensitive skin care, redefined.

News Credits- MEDIA BRIEF

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