Welcome to BIGBOX Media Company

Jonathan Anderson reinvents JW Anderson as lifestyle brand

July 7, 2025
jw anderson
jw anderson

Jonathan Anderson reinvents JW Anderson as lifestyle brand

There’s been a lot of speculation about what would happen to Dior creative supremo Jonathan Anderson’s signature JW Anderson brand since he took on the combined women’s and men’s role at Dior. And now it seems that the brand is being reinvented with a lifestyle retailer focus.

Anderson in recent months has become the first Dior creative chief to oversee both the women’s (including couture) and men’s collections since Christian Dior himself. And that’s a big job. While it was possible to continue with JW Anderson as a full fashion offer when he was Loewe creative director, the size and importance of the Dior brand and the huge number of collections it produces mean it was seen as very unlikely that JWA would continue unchanged.

The label’s Instagram page talks of “new beginnings July 2025 featuring a preview of what’s to come” and there are images of classic fashion items but also lifestyle, home and craft pieces. Another post also shows new packaging.

And it seems that one of the most time-consuming focuses for a designer brand — runway shows — are being paused indefinitely.

In an interview with American trade paper WWD, he said seasonal runway collections won’t happen and the London and Milan stores are being closed before reopening in September. Other London stores will also open, along with locations in New York and Paris. There will be a big focus on craft and lifestyle products from other brands (including Wedgwood, Hope Springs and Lucie Gledhill Jewellery). It feels very much like the label transitioning to being a multi-brand and own-brand retailer but a very exclusive and quirky one.

Fashion-wise, expect a slow fashion approach with new styles, colours and so on when it feels right rather than because the season has changed.

Anderson also said lifestyle guru Terence Conran (founder of the Habitat chain) was an inspiration in the revamp.

Author Credits- Sandra Halliday
FASHION NETWORK

Related Post

Ulta Beauty shines after annual forecast...

August 29, 2025

Ulta Beauty raised its annual sales and profit forecast after topping quarterly sales...

DHL eCommerce finalizes strategic investment in...

August 29, 2025

The move marks a significant milestone in DHL’s expansion into the rapidly growing Saudi...

Bath & Body Works posts quarterly...

August 29, 2025

Bath & Body Works missed Wall Street estimates for second-quarter profit on Thursday, hurt...

AI & Retail

When AI Decides What’s in Your Cart, Who...

October 14, 2025

Algorithms are at the center of modern commerce, challenging brands and retailers to rethink...

gitex

Lights, Camera, Coverage: BIGBOX Media Company Captures the...

October 9, 2025

Your Front-Row Access to the 45th Edition of GITEX Global Dubai is set to light up once again...

DHL eCommerce & Ajex

DHL eCommerce finalizes strategic investment in Saudi logistics...

August 29, 2025

The move marks a significant milestone in DHL’s expansion into the rapidly growing Saudi...

Tech is Reinventing Physical Retail

From Bricks to Brilliance: How Tech is Reinventing...

October 17, 2025

The store of tomorrow does not wait for shoppers to browse. It observes, interprets, and...

AI & Retail

When AI Decides What’s in Your Cart, Who...

October 14, 2025

Algorithms are at the center of modern commerce, challenging brands and retailers to rethink...

gitex

Lights, Camera, Coverage: BIGBOX Media Company Captures the...

October 9, 2025

Your Front-Row Access to the 45th Edition of GITEX Global Dubai is set to light up once again...