Welcome to BIGBOX Media Company

Burberry and Highgrove unveil creative partnership to "welcome British springtime

May 13, 2025
burberry and highgrove
burberry and highgrove

Burberry and Highgrove unveil creative partnership to "welcome British springtime

Springtime may be nearly two months in (and with recent sunny weather, Britons may already be thinking of summer) but Burberry has linked up with the King and Queen’s private residence, Highgrove to “welcome springtime” via a capsule collection.

It celebrates the label’s “relationship with Highgrove Gardens, which surround the private residence of King Charles III and Queen Camilla. Honouring our British heritage as a proud Royal Warrant holder, the Highgrove x Burberry collection promotes the work of The King’s Foundation, which acts as custodian of Highgrove Gardens, and reflects King Charles III’s long-standing interest in environmental conservation”.

The company said the 28-piece capsule is “full of British charm, [it] celebrates the vibrant designs of artist Helen Bullock. Taking her cues from the natural world, Bullock has created four artworks inspired by the Kitchen Garden at Highgrove – a walled oasis where nature’s design meets careful cultivation”.

She’s drawn inspiration from its trees, arbours and cascading flowers – alongside its honeybees and fountain for menswear, womenswear and accessories and said she “fell for the tangled sway of wildflowers and that special combination of dancing poppies and cosmos”.

As well as the natural inspiration from Highrove the collection also speaks of “Burberry’s deep-rooted relationship with the outdoors” and the main material of each piece is made from either certified wool, organic cotton or organic silk.

It’s the fourth joint collection from the label in conjunction with the charity and Scott Simpson, retail director for The King’s Foundation, hailed the “strong relationship between Burberry and Highgrove”.

The supporting campaign showcases the Highgrove x Burberry collection alongside a selection of core pieces, in a series of family moments amid “the beauty of a British country house and garden”.

Actors Elizabeth McGovern, Laura Carmichael and Sope Dirisu wear a selection of pieces in a portfolio of portraits, shot by photographer Camille Summers-Valli. The use of McGovern and Carmichael is likely to add to the appeal as they’re known for their roles in the acclaimed TV series Downton Abbey (much loved by British heritage fans globally), while Dìrísù recently played the title character in period drama film Mr Malcolm’s List.

In-store selected locations will feature window displays with “a standout display in Qingdao, China, inspired by the work of Helen Bullock”. Bespoke installations can also be seen in Miami, Sanlitun in Beijing, and Regent Street, London, which will also feature, adorned with florals and benches reminiscent of a British country garden.

Author Credits- Sandra Halliday, FASHION NETWORK

Related Post

Majid Al Futtaim Retail opens four...

May 29, 2025

Carrefour’s new stores will provide essential items to pilgrims, including food products,...

Brokerages mixed on Nykaa shares despite...

June 3, 2025

FSN E-Commerce Ventures reported 193 percent surge in consolidated net profit at Rs 20 crore...

Costco misses sales expectations, but says...

May 30, 2025

Costco Wholesale (COST.O), missed analyst expectations for third-quarter revenue on Thursday...

proximity marketing

Proximity Marketing: How Location Based Technology Is Transforming...

June 3, 2025

In today’s hyper-connected world, people are constantly glued to their phones—scrolling,...

dark store

The Rise of Dark Stores in Quick Commerce...

May 28, 2025

Dark stores, also known as dark shops or dotcom centers, originated in the United Kingdom in...

seamless digital commerce

Experience The Future of Digital Commerce at Seamless...

May 16, 2025

Get ready for Seamless Digital Commerce 2025, happening from 20-22 May at the Dubai World...

Fadi Amoudi

Talking with Fadi Amoudi |Founder and CEO| IQ...

June 9, 2025

Fadi Amoudi introduces IQ, a company that launched in November 2019 with the opening of the...

kerem emre

Digital Marketing talks with Kerem Emre| Managing Director|...

June 9, 2025

One Ingage is a marketing and tech socials company from Turkey. They offer solutions for all...

city cties

Exclusive Interview with City Cties| Regional Sales Director|...

June 9, 2025

Centric Software provides best-in-class solution, primarily for the fashion, retail,...