Italian luxury clothing brand Paul & Shark has onboarded cricketer KL Rahul as its first-ever Indian athlete global ambassador.

With this association, the brand aims to make deeper inroads in India which is a key market for the brand’s international distribution network.

As part of the partnership, KL Rahul will feature in a campaign endorsing the brand’s spring/summer 2025 collection across Paul & Shark’s global platforms.

Commenting on the association, Andrea Dini, CEO of Paul & Shark in a statement said, “KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style makes him a natural extension of our brand’s values. This partnership is not just about fashion – it’s about celebrating a way of life that merges sport, travel, and contemporary elegance.”

KL Rahul added, “Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion too. Being the first Indian to represent them globally makes it even more special, it feels like the kind of partnership that just fits.”

Founded in 1976, Paul & Shark has a joint venture partnership with Reliance Brands Ltd in India. It operates three stores across Mumbai, Delhi and Kolkata, along with five shop-in-shop doors and digital presence on Ajio Luxe.

Author Credits- Maverick Martins, FASHION NETWORK