Flash Coffee has raised $3 million in new capital to boost its expansion throughout Indonesia, marking a strategic shift away from regional markets.

The round was led by global early-stage investor TA Ventures, with continued support from long-time backer White Star Capital.

According to the Indonesia-based coffee chain, this funding represents a strategic pivot, with the company now totally focused on expanding its footprint in its home market after quitting other Southeast Asian countries. This year, Flash Coffee plans to open more than 70 outlets nationwide and expand into two new cities.

“We’ve focused on getting the fundamentals right; profitable stores, stronger teams, better menus, and spaces that reflect the modern Indonesia. We didn’t chase growth; we earned it,” said Jakob Angele, executive chairman of Flash Coffee.

As part of its growth plans, Flash Coffee has also introduced a bold new store design featuring local materials, natural textures, and greenery. It also rolled out a refreshed visual identity under the banner “Kebanggaan Indonesia” (“Proudly Indonesian”), aiming to celebrate local culture.

“This identity isn’t just aesthetic – it’s a strategic lever for loyalty and profitability,” the company noted in a statement.

Author Credits- Irene Dong, Inside Retail