Global multi-sports apparel and lifestyle brand Decathlon has partnered with Tata Cliq Fashion to strengthen its e-commerce presence in India and connect with shoppers in new geographies, especially across Tier 2 and Tier 3 cities.

“India’s sports landscape is evolving rapidly, with individuals increasingly embracing fitness and an active lifestyle,” said Decathlon India’s CEO Sankar Chatterjee in a press release. “We believe that sports have the transformative power to make societies healthier and happier and our alliance with Tata Cliq Fashion is a step in that direction. As a customer-first brand, Decathlon is committed to provide an immersive and elevated omni experience through e-commerce collaborations to engage with a wider audience. Our extensive range of high-quality products ensures that every sport lover, regardless of location or experience level, is equipped with the essential tools to unlock their full potential. By integrating technology and leveraging Tata Cliq Fashion’s customer base, Decathlon is redefining the sports retail experience with greater convenience and inclusivity.”

Decathlon has launched over 5,000 sports products on Tata Cliq Fashion’s platform, joining over 4,000 Indian and international labels on the e-commerce store. Decathlon offers goods across 60 sport categories, now deliverable to over 24,000 Indian pin codes with Tata Cliq Fashion.

“At Tata Cliq, we are committed to offering a diverse and thoughtfully curated assortment that resonates with the evolving preferences of our consumers,” said Tata Cliq’s CEO Gopal Asthana. “The sports and fitness category on Tata Cliq Fashion is one of our top-performing categories with a significant contribution of revenue to our overall business. We are elated to expand our portfolio further with the availability of Decathlon’s exceptional quality and vast product range, as it aligns seamlessly with our vision to provide a complete sporting solution for every consumer. Together, we aim to redefine the way the nation shops for sports and fitness essentials, taking a meaningful step toward building a healthier and fitter India.”

Author Credits- Isabelle Crossley, FASHION NETWORK