Welcome to BIGBOX Media Company

Virat Kohli terminates Puma agreement, invests in Agilitas

April 15, 2025
virat kohli
virat kohli

Virat Kohli terminates Puma agreement, invests in Agilitas

Cricketer Virat Kohli has ended his Rs 110 crore deal with Puma to invest in Agilitas, an Indian sportswear startup founded by former Puma India managing director Abhishek Ganguly. The move is aimed at building a global sportswear brand from India, with Kohli backing the business both financially and strategically.

“Sports brand Puma confirms the end of its longtime partnership with cricketer and brand ambassador Virat Kohli,” said a spokesperson for Puma, ET Retail reported. “Puma wishes Virat the best for his future endeavours and said it was a wonderful association with him spanning over several years, many outstanding campaigns, and path-breaking product collaborations.”

Agilitas, launched in 2023, will now house and expand Kohli’s personal brand One8, which debuted in 2017, Apparel Resources India reported. The company will spearhead retail expansion for One8 across India and international markets. Kohli and Ganguly have worked closely since the cricketer first signed with Puma in 2017.

Agilitas has raised over Rs 530 crore from investors including Nexus Venture Partners and Convergent Finance. The company acquired sports footwear manufacturer Mochiko Shoes and holds a 40-year licence for Italian label Lotto across India, South Africa, and Australia, strengthening its manufacturing and distribution capabilities.

Author Credits- Isabelle Crossley, FASHION NETWORK

Related Post

Temu Amazon Battle Being Played Out...

July 28, 2025

Temu Struggles Amid U.S. Tariffs and Amazon’s Aggressive Pricing Tactics Temu, the Chinese...

Australia Post boosts digital experiences with...

July 28, 2025

In a bid to provide more personalized and seamless experiences for customers, Australia Post...

Clé de Peau Beauté names Nicole...

July 28, 2025

Luxury skincare brand Clé de Peau Beauté announced on Friday the appointment of Nicole...

BIGBOX INDIA 2025

Scribe Minds & Media Announces BIGBOX INDIA 2025:...

July 23, 2025

Scribe Minds & Media is proud to host BIGBOX INDIA – A Global Retail & E-...

Nicole Kidman

Clé de Peau Beauté names Nicole Kidman new...

July 28, 2025

Luxury skincare brand Clé de Peau Beauté announced on Friday the appointment of Nicole...

Nestle to review vitamins business

Nestle to review vitamins business as 2025 first-half...

July 25, 2025

LONDON – Nestle (NESN.S) has launched a review of its underperforming vitamins business...

BIGBOX INDIA 2025

Scribe Minds & Media Announces BIGBOX INDIA 2025:...

July 23, 2025

Scribe Minds & Media is proud to host BIGBOX INDIA – A Global Retail & E-...

temu

Temu Amazon Battle Being Played Out In OZ...

July 28, 2025

Temu Struggles Amid U.S. Tariffs and Amazon’s Aggressive Pricing Tactics Temu, the Chinese...

Australia Post and Adobe partnership

Australia Post boosts digital experiences with Adobe partnership

July 28, 2025

In a bid to provide more personalized and seamless experiences for customers, Australia Post...