Isha Ambani says that through Reliance Retail, she wants to empower millions of Indian consumers, especially those in rural India.

Isha Ambani works on a broader vision for Reliance Retail, which she heads as executive director. She tells Fortune India that her role transcends the conventional boundaries of business leadership. Recently her mother Nita Ambani revealed that it was Isha who chose to lead Reliance Retail based on her personal interests. Isha says that through Reliance Retail, she wants to empower millions of Indian consumers, especially those in rural India.

“My role transcends the conventional boundaries of business leadership. It is my sacred duty to ensure that Reliance Retail’s growth is intrinsically linked to India’s growth story,” she says. The company’s success will be measured not just by the financial performance, but by the positive and lasting impact it has on the lives of millions, and the contribution it makes to the nation’s progress, she adds.

“Our mission is to bridge the urban-rural divide by democratising access to quality goods and services, empowering millions of Indian consumers, especially those in rural Bharat. This goes beyond mere commerce; it is about fostering inclusive growth and uplifting the aspirations of every Indian,” she sa​ys.

The retailer is committed to fuelling the nation’s economic engine by creating sustainable livelihoods, nurturing a vibrant ecosystem of micro, small, and medium enterprises, and ensuring affordable access to essential products, explains Isha.

At Reliance Retail, Isha was instrumental in boosting supply chain infrastructure and omni-channel capabilities. She is also building the FMCG business, introducing a bouquet of brands and strategic partnerships. She is also developing a designer label powerhouse for the apparel and lifestyle business. When she joined the business in FY15, Reliance Retail had 2,621 stores and it increased to 19,102 stores in December 2024. Reliance Retail Ventures Ltd posted gross revenue of ₹3,06,786 crore in FY24, a growth of 17.8% over FY23. The net profit increased 20.9% to ₹11,101 crore.

“In an era of rapid technological advancement, Reliance Retail is dedicated to pioneering Bharat-centric innovation. We are leveraging cutting-edge technologies, including AI-driven solutions, to tailor customer experiences to the unique needs and preferences of the Indian consumer,” she says.

The company is deeply invested in empowering farmers by building robust supply chains that ensure fair prices and market access, says Isha. “We are actively engaging with local communities, investing in their development, and fostering a culture of shared prosperity.”

Looking back, Isha says that if she ever got a chance to speak to her younger self, she would have said, “Trust yourself more”. “You do not need to have all the answers right away, but you should constantly back yourself and believe in your instincts. There will be moments of doubt. Allow them to fuel your growth, not your fear. Keep going. You are stronger than you think,” she says. “Never lose sight of the bigger picture and stay true to core values. Utilise obstacles and difficult moments as opportunities to grow. Never be scared of taking risks because it is the risk-taker who makes a difference in this world,” she says.

Author Credits- Nevin John, FORTUNE INDIA