Global lifestyle brand Guess has launched its first dedicated e-commerce platform for India, expanding its digital retail presence in the country. The new website offers a wide selection of men’s and women’s apparel, accessories, handbags, children’s wear, and luggage.

The launch adds an online sales channel to Guess’ existing network of 21 brick-and-mortar stores across India, aiming to make the brand’s offerings more accessible via both mobile and desktop platforms, India Retailing reported. To enhance the shopping experience, the site is designed to feature user-friendly navigation, multiple payment options, weekday customer support from 9 am to 7 pm, and a 30-day return policy.

According to the brand, these features are designed to ensure convenience and reliability for Indian consumers. In the coming months, Guess plans to expand the product range on its e-commerce platform to include its signature fragrances, premium watches, designer eyewear, and footwear.

Founded in 1981 by the Marciano brothers, Guess today retails its denim and trend driven lifestyle collections globally. In India, the brand is operated by Guess? Inc through its wholly-owned subsidiary, Guess India Private Limited. The new platform is part of the company’s broader push to strengthen its omni-channel presence in the Indian market.

Author Credits- Isabelle Crossley, FASHION NETWORK