Amazon India launches at-home diagnostics in 6 cities, completing its integrated healthcare offering with pharmacy and virtual doctor consultations. Discover how Amazon is simplifying healthcare access in India.

Amazon India is set to revolutionize the way Indians access healthcare, announcing on Sunday, June 22, 2025, its foray into the at-home diagnostics space. This strategic move marks the completion of Amazon’s ambitious healthcare service trifecta in the country, seamlessly integrating lab testing with its existing online pharmacy and virtual doctor consultation offerings. Now, a comprehensive outpatient journey, from consultation to testing to medicine delivery, can all be managed conveniently through the ubiquitous Amazon app.

This latest expansion builds upon Amazon’s growing presence in India’s health-tech landscape. Three years ago, Amazon Pharmacy made waves by bringing online medicine delivery to doorsteps across the nation. Just six months prior, the company introduced Amazon Clinic, a virtual doctor consultation service catering to over a hundred health conditions, making expert medical advice more accessible than ever.

Jayaramakrishnan Balasubramanian, Category Leader for Amazon Diagnostics, emphasized the significance of this launch. “Diagnostics truly closes the outpatient loop,” he explained, highlighting how the new service connects testing directly with doctor consultations and medicine delivery, all effortlessly accessible within the familiar Amazon ecosystem.

For this crucial expansion, Amazon Diagnostics has forged a partnership with Orange Health Labs, a company established in 2020-21, known for its focus on responsive and reliable diagnostics. The at-home testing services are initially rolling out in six major cities: Bengaluru, Delhi, Gurgaon, Noida, Mumbai, and Hyderabad. Covering over 450 pin codes, these services will be operational from 6 a.m. to 9 p.m., seven days a week, promising unparalleled convenience.

While the diagnostic services are beginning with a focused reach, Amazon is confident in its ability to scale, drawing parallels with its online medicine delivery service, which is currently its fastest-growing offering and boasts widespread functionality across a majority of pin codes nationwide.

Patients can now choose from an extensive menu of over 800 diagnostic tests. What truly sets this service apart is the promise of doorstep sample collection in under 60 minutes and, for routine tests, digital reports delivered in as little as 6 hours. This focus on speed and efficiency aims to address long-standing challenges in India’s fragmented diagnostics market, such as long wait times and accessibility gaps.

Mr. Balasubramanian reiterated Amazon’s commitment to a holistic healthcare experience. “With Amazon Pharmacy, customers gain access to a wide array of prescription medications and healthcare essentials, coupled with free telemedicine consultations and delivery benefits for both Prime and non-Prime members,” he stated. He added that Amazon Clinic empowers customers to consult licensed doctors for various primary healthcare needs through a streamlined digital experience. “The addition of Diagnostics brings lab testing into the same continuum of care. With all three services now integrated, a connected outpatient journey, from consultation to testing, is offered in a single interface on Amazon Medical in a full-stack health model,” he proudly affirmed.

Acknowledging the presence of established players like Tata-1MG and PharmEasy in online pharmacy, and Practo in virtual consultations, Amazon Medical firmly believes in the vast untapped potential of the Indian healthcare market. “The market is largely fragmented. While there are several established players, it’s not about speed alone, but about how your ecosystem is built,” Mr. Balasubramanian explained, hinting at Amazon’s integrated approach as a key differentiator.

While Amazon Medical chose not to disclose the financial investment poured into building this comprehensive healthcare suite, Mr. Balasubramanian shed light on the reach and efficiency of their existing services. “For Pharmacy, we receive a significant number of orders even from Tier two and three towns,” he noted, highlighting their wide accessibility. He elaborated on their robust fulfillment model, which involves working with multiple accredited sellers operating over twenty-five warehouses and licensed pharmacies. “When an order is received, the seller ships it, and Amazon delivers it to the customer,” he clarified, emphasizing strict compliance and extensive delivery coverage. Same-day delivery is available in 23 cities, with standard delivery covering other areas, offering prescription and chronic medications, wellness products, and medical devices. Auto-refill and subscription options, with discounts up to 25% on select categories and additional savings for Prime members, further enhance convenience and affordability.

Regarding Amazon Clinic, Mr. Balasubramanian revealed that consultations have already reached “thousands” since its launch, starting at a competitive ₹299. Patients can consult licensed doctors across various specializations, including general physicians, dermatologists, gynecologists, and pediatricians. The average end-to-end consultation time is remarkably efficient at around 13 minutes, complemented by free 7-day follow-up support for every consultation.

Amazon Medical views its venture into India’s healthcare services as a long-term commitment. “Growth in healthcare services is measured in a multi-decadal manner. It’s not a limited scope runway,” Mr. Balasubramanian concluded, signaling Amazon’s intent to be a significant and enduring player in shaping the future of healthcare in India.

News Credits- BIZZ BUZZ