Ylöjärvi, located west of Tampere, is the first city in Finland to have a versatile EUROSPAR supermarket as part of the Tokmanni store portfolio.

The EUROSPAR store concept, marking the return of the SPAR brand to Finland after nearly twenty years, offers a diverse selection of affordable groceries that meets customers’ shopping needs in one place.

“In Finland, the EUROSPAR supermarket concept and its vivacious store appearance are based on the international EUROSPAR store format and elements, which have been developed in accordance with best practices and successfully operate around the world,” says Harri Koponen, Vice President, Store Network and Concept for Tokmanni Group’s operations in Finland.

The EUROSPAR supermarket, which opened on 12 June in Ylöjärvi and offers an extensive grocery selection, is just the beginning. Tokmanni, the SPAR licensee in Finland, will renew all of its food departments selling fresh food to align with the international SPAR brand. Tokmanni will introduce more SPAR products from around the world to shoppers of its 204 Tokmanni stores.

The combined retail space of Ylöjärvi’s Tokmanni and EUROSPAR supermarket is around 6,000m² of space, with the EUROSPAR supermarket being over 2,000m². Customer service at Tokmanni and EUROSPAR stores in Ylöjärvi is provided by a team of around 50 retail professionals.

International assortment

Local food or food products from small producers or other local companies are available at the EUROSPAR supermarket in Ylöjärvi. This is complemented by a variety of product offerings reflecting the international SPAR brand and shopper interest in diverse cuisine solutions.

The EUROSPAR supermarket product selection was determined by listening to customers. Both local and other domestic products in the range reflect tastes from around the world.

More diverse food selections

Tokmanni’s partnership with SPAR International and the very extensive procurement channels formed together with SPAR licence holders in different countries worldwide offer Tokmanni an excellent opportunity to sell SPAR private label and other daily consumer goods that are of great interest to customers all over Finland.

Tokmanni is also exploring opportunities to operate a grocery business with SPAR formats in some Tokmanni stores, in addition to those that already sell fresh food. However, at this time, Tokmanni’s main focus is on the SPAR product ranges in all Tokmanni stores, as well as in stores that already sell fresh food, gradually transforming them to align with the SPAR concept.

News Credits:- SPAR international