India’s leading quick commerce platform unveils fresh brand identity, marking its evolution into a standalone powerhouse.

New Delhi: Quick commerce platform Swiggy has taken a bold step forward with a refreshed brand identity, signalling its evolution from a Swiggy sub-brand to a category-defining force in its own right, a release by the company said on Tuesday.

Launched in August 2020, Instamart has expanded its footprint to over 120 cities, offering more than 35,000 products and serving millions of users monthly. What began as an extension of Swiggy’s core offering has now emerged as a daily essential for households across the country, combining speed, reliability, and convenience.

Swiggy Group CEO Sriharsha Majety has often highlighted Instamart’s potential to surpass food delivery in scale and penetration. In line with this vision, Instamart launched a standalone app earlier this year, complementing its presence within the main Swiggy app.

As Instamart enters its next phase of growth, it does so with a vibrant new look. The refreshed identity features a bold new primary brand colour—blue, symbolising trust, speed, and reliability. While the new colour and name emphasise its independence, the iconic Swiggy S’s-Pin remains a central design element—a nod to its roots and the delivery promise it continues to uphold.

“Instamart’s promise has grown beyond grocery categories, Tier 1 cities, and food delivery users. It’s become a service with its voice, its loyal users, and a role in everyday life that’s both personal and essential,” said Mayur Hola, Head of Brand, Swiggy. “This rebrand is not just a visual shift—it’s a declaration. Instamart has grown beyond its origins while still being backed by the trust of Swiggy. The new identity reflects Instamart’s emergence as a standalone brand, innovating across speed, selection, and daily convenience.”

The new identity will be rolled out across Instamart’s app interface, packaging, delivery bags, marketing communications, and campaign assets over the coming weeks.

Launched in August 2020, Instamart is India’s leading quick commerce platform. Available in over 120 cities, Instamart leverages Swiggy’s advanced technology and dedicated delivery network to deliver groceries and everyday essentials—including hygiene and wellness products, home and kitchen supplies, office and electrical items, and beauty and grooming needs—within 10 minutes.

News Credits- Indiaretailing Bureau