Monthly Archives: November 2024

flipkart

Flipkart secures NBFC license from RBI—becomes first Indian e-comm player to offer direct lending

Flipkart, last valued at $37 billion in 2024 when it raised $1 billion in a funding round led by Walmart, is shifting its holding company from Singapore to India. Walmart also aims to take the 17-year-old company public.

Flipkart has received a lending licence from the Reserve Bank of India (RBI), the Walmart-backed ecommerce company confirmed on Thursday. The nod came in March this year. The move could pave the way for Flipkart to offer loans directly to customers, sources said noting the specific instances in which the customers at times choose the EMI model or instalment mode to pay for products they choose.

This is the first time the RBI has granted a large e-commerce player in India a non-bank finance company (NBFC) licence, allowing it to lend but not take deposits. Most e-commerce platforms currently offer loans in tie-ups with banks and NBFCs, but a lending licence will enable Flipkart – India’s largest e-commerce firm – to lend directly, a more lucrative model for the group.

Walmart currently holds over 80 per cent stake in Flipkart. It had bought a majority stake in the ecommerce platform back in 2018. In April this year, IPO-bound Flipkart had shared its intention to relocate its holding company from Singapore to India, a strategic decision that the homegrown e-commerce firm said reflects “deep and unwavering commitment to India and its remarkable growth”.

“We are inspired by the Government of India’s strong vision and proactive initiatives in fostering a thriving business environment and ease of doing business, which have significantly shaped our journey. This move represents a natural evolution, aligning our holding structure with our core operations, the vast potential of the Indian economy and our technology and innovation-driven capabilities to foster digital transformation in India,” a Flipkart spokesperson had said in April.

The central bank issued its certificate of registration – a document that officially recognizes a company as an NBFC – to Flipkart Finance Private Limited on March 13. A final decision on the launch will be subject to the completion of various internal processes such as the appointment of key management personnel and board members and the finalisation of business plans, the source said.

According to Reuters, Flipkart plans to lend directly to its customers on its popular e-commerce platform and through its fintech app super.money. It may also offer financing to sellers on the platform. At present, the e-commerce giant offers personal loans to customers through tie-ups with lenders such as Axis Bank, IDFC Bank and Credit Saison.

Flipkart, last valued at $37 billion in 2024 when it raised $1 billion in a funding round led by Walmart, is shifting its holding company from Singapore to India. Walmart also aims to take the 17-year-old company public.

Walmart bought a controlling stake in Flipkart in 2018, which also gave it ownership of PhonePe, a fintech firm also preparing for an IPO. Earlier this year Flipkart’s rival Amazon acquired a Bengaluru-based non-bank lender Axio, but the deal is yet to be cleared by the central bank.

News Credits- mint

lululemon

Lululemon tumbles as slowing demand, tariff costs prompt annual profit cut

Lululemon cut its profit forecast for the year, hurt by higher costs to mitigate U.S. tariffs and as tepid demand for its latest products failed to draw away buyers from upstart athleisure rivals such as Vuori.

Lululemon Athletica’s (LULU.O), shares slumped 22% in trading after the bell on Thursday.

“We experienced lower store traffic in the Americas, partially reflective of economic uncertainty, inflationary pressures, lower consumer confidence, and changes in discretionary spending,” Lululemon said in a statement.

U.S. President Donald Trump’s chaotic global tariffs have fanned fears that the economy is headed for stagflation, pushing even wealthier shoppers to prioritize essential purchases.

Companies are diversifying sourcing and increasing prices to mitigate any hit from tariffs, which are expected to shrink margins.

“We are planning to take strategic price increases … on a small portion of our assortment, and they will be modest in nature,” Lululemon’s finance chief Meghan Frank said.

The company will also negotiate with vendors and cut costs, Lululemon said in a filing.
In 2024, 40% of Lululemon’s products were manufactured in Vietnam, and 28% of its fabrics were sourced from mainland China.

The company now expects annual profit between $14.58 and $14.78 per share, compared with previous expectations of $14.95 to $15.15 each.

Lululemon also forecast second-quarter profit below an average estimate from LSEG. Its revenue forecast of between $2.54 billion and $2.56 billion was largely in line.

“Lululemon also hasn’t had a lot of huge hit products recently that are having some effect,” said Morningstar analyst David Swartz.

It introduced new apparel franchises for men and women — including the Glow Up activewear collection and its new lifestyle trousers Daydrift — but those have done little to boost sales.

“Lululemon has a history of beating numbers, so even when Lululemon doesn’t raise estimates, that’s considered to be kind of a disappointment,” Swartz added.

Author Credits- Ananya Mariam Rajesh
Reuters

nykaa fashion brand ambassadors

Nykaa Fashion names Ishaan Khatter, Shanaya Kapoor as brand ambassadors

Nykaa Fashion has onboarded Bollywood actors Ishaan Khatter and Shanaya Kapoor as its new brand ambassadors.

With this collaboration, Nykaa Fashion aims to highlight its offerings through Khatter and Kapoor who will bring their individual fashion perspectives to the platform.

Ishaan Khatter and Shanaya Kapoor will contribute to Nykaa Fashion’s messaging through their individual styling approaches.

Commenting on the association, Adwaita Nayar, executive director CEO of Nykaa Fashion in a statement said, “Shanaya and Ishaan are the perfect voices for this generation, unafraid to experiment, authentic in their choices, and always pushing the boundaries of personal style. With them on board, we’re dialling up a fashion conversation that’s bold, inclusive, and rooted in self-expression, just like our community.”

Ishaan Khatter added, “Being part of a platform where one can find pieces that speak to them and make it easy and accessible to dress for the occasion is exciting. I’m happy to be the face for Nykaa fashion and hope for the platform to grow even further through our collaboration together.”

Nykaa Fashion is one of the fastest-growing fashion platforms in India with over 3200 brands across women, men, kids, luxe, and home categories.

Author Credits- Maverick Martins
FASHION NETWORK

eCommerce’s latest trend

AI and social media reshaping e-commerce, DHL reports

According to DHL eCommerce’s latest trend report published on June 4, 70% of global consumers expect to shop primarily through social media by 2030 and desire AI-driven shopping tools to help guide their buying decisions.

The E-Commerce Trends Report 2025, which draws on insights from 24,000 online shoppers across 24 key global markets, also reveals the importance of getting delivery and sustainability right.

“It’s important to recognize that there isn’t just one type of online shopper or one type of market,” said Pablo Ciano, CEO of DHL eCommerce. “The reasons for cart abandonment can vary widely. Our E-Commerce Trends Report analyzes the trends and developments shaping online shopping worldwide, to help our customers grow their businesses.

“Logistics plays a crucial role in this process, and we see ourselves as a vital partner, offering our customers relevant insights, expertise and solutions to drive their success.”

Shopping powered by AI

The trend report reveals that AI is one of the most highly anticipated and demanded innovations among consumers, with seven in 10 shoppers globally wanting retailers to offer AI-powered shopping features. Virtual try-ons, AI-powered shopping assistants and voice-enabled product search top the list of features consumers actively want to use. The report also shows shopping via voice commands is on the rise, with 37% of global shoppers – and nearly half of social commerce users – making purchases hands-free.

Social commerce growth

According to the report, traditional e-commerce websites are being replaced, or bypassed, by social platforms, with consumers turning to apps like TikTok, Instagram and Facebook for both discovery and purchase. The report reveals that seven in 10 shoppers have already made a purchase via social media, and that same proportion expects these platforms to become their primary shopping destination by 2030.

The power of influence also plays a critical role: 82% of shoppers said viral trends and social buzz influence their buying decisions.

TikTok in particular is driving change in markets such as Thailand, where 86% of online shoppers report buying through the app, and globally among Gen Z, where almost 50% are already using the platform to purchase.

According to DHL, this shift signals a major transformation in how and where brands need to engage with their audiences, and calls for seamless, mobile-native experiences built for in-app conversion.

Delivery and returns

While new technologies continue to transform the digital shopping experience, it’s the fundamentals of delivery and returns that remain the biggest drivers of cart abandonment, according to the report.

Shoppers aren’t willing to compromise when it comes to convenience, flexibility and control, with 81% of consumers abandoning their purchase if their preferred delivery option isn’t available. Just as critically, 79% said they would leave if the return process didn’t match their expectations.

Trust also plays a major role, with three out of four shoppers reporting they will not buy from a retailer if they don’t trust the delivery and returns provider.

Sustainability and the circular economy

According to the report, sustainability has evolved from a brand differentiator into a core consumer demand, with 72% of shoppers globally considering sustainability when making online purchases. For many, this goes beyond packaging or shipping – one in three shoppers have abandoned their carts due to sustainability concerns. Among Gen Z, this figure spikes to nearly one in two, the report showed.

Consumers are also embracing more circular models of consumption, with over half opting for pre-owned or refurbished goods, motivated by environmental values and cost-efficiency. Additionally, 58% of shoppers express a willingness to participate in recycling or buy-back programs offered by retailers.

Author Credits- HAZEL KING
Parcel and Postal technology INTERNATIONAL

Kleenex

Kimberly-Clark nears $3.5 billion sale of global tissue business to Suzano, WSJ reports

Kimberly-Clark (KMB.O), is nearing a sale of its Kleenex and tissue businesses outside of North America for around $3.5 billion to Brazilian pulpmaker Suzano (SUZB3.SA), opens new tab, the Wall Street Journal reported, citing people familiar with the matter.

A deal could be completed as soon as Thursday, the report said on Wednesday.

Reuters could not immediately confirm the report. Kimberly-Clark and Suzano did not immediately respond to requests for comments.

Reuters had reported in April citing people with knowledge of the matter that along with Suzano, Southeast Asia’s Royal Golden Eagle (RGE) and Asia Pulp & Paper Co (APP) were the final bidders for Kimberly-Clark’s international tissue business, valued at around $4 billion.

The unit, which was put on the block by Kimberly-Clark as part of a restructuring initiated last year, generates around $500 million in annual earnings before interest, taxes, depreciation, and amortization (EBITDA).

The sale is proceeding as U.S. President Donald Trump’s broad trade tariffs weigh on Kimberly-Clark’s business outlook. The consumer goods company slashed its annual profit forecast due to increased costs in April as a result of the tariffs.

In 2022, Suzano announced a deal to buy the Irving, Texas-headquartered company’s tissue paper operations in Brazil for an undisclosed sum.

News Credits- Reuters

meesho

Meesho expands focus on personal care, onboards HUL, P&G

Meesho expands personal care segment by onboarding HUL, P&G, and Himalaya to boost Meesho Mall. With rising demand in smaller cities, the platform offers branded products like Dove, Pampers, and Vaseline. Meesho eyes $10B IPO amid rapid growth in GMV, users, and non-metro market reach.

E-commerce platform Meesho is focusing on increasing its presence in the personal care category and has onboarded leading FMCG companies Procter & Gamble (P&G), Hindustan Unilever (HUL) and Himalaya, the company said in an announcement on Wednesday.

The move is a part of the company’s effort to expand Meesho Mall, its branded products vertical.

The announcement comes at a time when the demand for such products is rising across the smaller cities, which are typically considered more price-sensitive.

These partnerships mark a shift in the platform’s strategy of positioning itself as a low-cost e-commerce platform, with a focus on unbranded products.

The expanded assortment brings well-known brands like Pampers, Gillette, Dove, Pantene, Vaseline and Head & Shoulders to a much larger base of consumers.

“Shoppers are turning to personal care brands for their everyday essentials — from face wash and lipstick to baby diapers and sanitary pads. Meesho Mall is uniquely positioned to meet this growing demand with a wide selection of reliable, high-quality brands,” the announcement said.

According to brokerage firm CLSA, Meesho has reached a gross merchandise value (GMV) run rate of $6.2 billion for FY25, making it the third-largest e-commerce platform in the country.

By order volume, it commands the largest share of 37% of the e-commerce market.

With 4.9 million daily orders and 180 million monthly active users (MAUs), the platform now leads in order volume and user engagement metrics. Its average order value (AOV), however, remains low as compared to Amazon and Flipkart, at Rs 315–Rs 350.

The report pegs Meesho’s GMV and revenue to grow at a 26% compound annual growth rate (CAGR) over the next six years, driven by deepening e-commerce penetration in non-metro markets.

Meesho is planning to go public later this year and is looking at a potential valuation of $10 billion.

Author Credits- Raghav Aggarwal
FINANCIAL EXPRESS

Lazada

Lazada spending P3 billion to expand operations in Mindanao

MANILA, Philippines — E-commerce platform Lazada is spending as much as P3 billion this year to grow its operations in Mindanao.

Lazada Philippines CEO Carlos Barrera told reporters that the e-commerce player intends to spend “more than P2 billion to P3 billion” for Mindanao this year.

He said Lazada sees an opportunity to grow in Mindanao, which currently has a low e-commerce penetration rate in the single-digit level.

“When we look at the opportunity, it’s not so much about what it accounts for today. But we believe that over time, it should be a sizable percent of our business, (around) 20 to 25 percent. So we’re investing today to build that future growth and to help bridge that e-commerce development gap,” he said.

According to Barrera, the investment is going to marketing campaigns, especially shipping vouchers to make it cheaper for Mindanao customers to shop online.

“Historically, the cost of delivering items to Mindanao was the highest in the country. So we have been investing a lot and we have been able to lower the cost of shipping by more than P40 per order,” he said.

Barrera said Lazada is also investing in sellers on the platform.

“We have onboarded more than 500 sellers over the past few months and we’re also investing a lot to help them grow,” he said, noting this is done by co-funding the vouchers so these businesses can gain traction and reduce the cost of their operations.

In addition, Lazada is also investing in infrastructure and the e-commerce ecosystem.

Barrera said Lazada has opened an office in Mindanao and plans to open more hubs.

“We’re also helping with financing options. Together with our partners, we’re giving more buy now, pay later options for the users in the area and even seller financing,” he said.

While Lazada has earmarked an investment from Mindanao, it is also looking to invest in the Philippines through its $100 million fund to support the creator economy in Southeast Asia.

“The Philippines is one of the biggest countries for influencers, especially when it comes to many mobile individuals, people that are recommending things. We have very strong beauty bloggers, mother and baby bloggers, so it will probably be one of the top two countries in terms of investment,” he said.

As Lazada aims for growth, it is set to hold the 6.6 Super Wow Sale, the platform’s much-anticipated mid-year mega sale.

During the mega sale, which will run from June 5 to 8, shoppers can get Lazada vouchers up to P2,000 off, LazFlash deals up to 90 percent off, as well as access to authentic, high-quality products from both top local and international brands on LazMall.

Author Credits- Louella Desiderio
Philstar GLOBAL

Nestle India

Nestle India to invest Rs 5,000 crore to increase capacity

Nestle India to invest Rs 5,000 crore in capacity expansion, new product lines, and sustainability across its factories. CMD Suresh Narayanan highlights growth, premiumisation, and rural outreach. New CMD Manish Tiwary to take over from August 1, 2025.

To meet the growing demand for its products, Nestle India will invest around Rs 5,000 crore in the country in coming years, it said in the Annual Report for 2024-25 released on Tuesday.

“Consistent with the growth in business and operations, the company plans to carry out capital expenditure to increase the capacities, productivity, investment in the new product lines and sustainability initiatives across all its existing factory locations,” the company said in the report.

“…this is estimated at around Rs 5,000 crore in coming years,” it added.

In his last letter to the shareholders as the Chairman and Managing Director of the company, Suresh Narayanan said that the company’s capital expenditure as a percentage of sales has jumped from 1.8% in 2015 to 10% in FY25.

“This not only demonstrates the focus on Indian consumers but also our commitment to manufacture in India and ‘Make in India’ as a theme,” he said.

Narayanan will retire as CMD of the company on July 31. Former Amazon executive Manish Tiwary will replace him on August 1.

The annual report showed that in FY25, the company spent Rs 2,004.4 crore towards capital expenditure, its highest in a decade.

It operates nine factories in the country and is currently setting up the tenth facility in Khordha, Odisha.

The FMCG major said that while the capacity expansion has planned for all categories, the focus will be on foods, chocolates and beverages. For instance, the upcoming Khorda facility will focus solely on the company’s food portfolio – which includes the famous Maggi.

Moreover, the company would continue to expand its premium portfolio. “Premiumisation remains a key growth engine for your company,” it said.

Narayanan said that Nestle India’s revenue grew at a compounded rate of 10.3% since 2015. The corresponding profits from operations grew by 13.5%, during the same period.

“In 2015, many considered us to be solely a MAGGI noodles company. Since then we recalibrated and rejuvenated the portfolio launching over 150+ new products that have contributed to 7% of sales,” he said.

Since 2016, Nestle India has added 1.3 million retail outlets, with the highest gains amongst peers in 2024. Its RUrban strategy, which began in 2019, has increased RUrban distribution touchpoints to 28,240.

“Today we are present in approximately 209,050 villages,” Narayanan said.

Currently, India is the largest Maggi and the second-largest KitKat market for the company globally.

The company’s confectionery business here has tripled in the last ten years. Munch and Milkybar have also doubled their business.

In the distribution channels, Narayanan said that about 40% of the distributors have been associated with the company for over 10 years. Moreover, e-commerce contributes 8.6% to sales, out of which quick commerce accounts for around 45%.

Author Credits- Raghav Aggarwal
FINANCIAL EXPRESS

Shoprite Usave stores

South Africa: Shoprite’s Usave stores boosts energy efficiency, food quality with smart tech

Usave, Shoprite Group’s no-frills discount stores, recently introduced an advanced loss prevention system designed to reduce costs and boost operational efficiency in its supermarkets – helping the retailer to continue delivering the lowest prices to customers.
This is in response to South Africa’s rising energy prices.

Implemented in partnership with 100% South African tech company Azoteq, the customised system employs SmartSense technology to track power consumption and facilitate rotational switching of store equipment during power outages, utilising inverters and battery banks.

It is especially critical for Usave’s rural and peri-urban stores, where the electricity supply is often erratic and extended outages are a regular challenge.

“This pioneering work showcases how our real-time, proactive use of innovative, locally developed technology, combined with a strong focus on operational excellence and cost savings, helps us prevent unnecessary waste and reduce shrinkage-related costs – efficiencies that allow us to pass even more value and savings directly to our customers,” says Dewaldo Diedericks, general manager of Usave.

The system monitors temperatures in critical areas, like cold storage, freezer rooms, and the sales floor, and issues alerts when predetermined thresholds are surpassed, thereby preventing spoilage and optimising energy consumption of equipment in these areas.

Data is delivered through a user-friendly dashboard that equips management with real-time insights to enhance decision-making, ensure improved food quality, and prevent costly equipment failures.

Generator runtime and fuel levels are also tracked, enabling the business to follow more efficient servicing and refueling schedules. In this way, Usave avoids unnecessary maintenance, further reduces costs, and minimises the likelihood of unexpected outages in instances where a switchover to a generator is necessitated.

To generate additional savings, Usave supermarkets also regularly simulate power outages at supermarkets on time-of-use (ToU) tariff structures, switching over to battery during peak times when electricity is more costly, and charging the batteries during off-peak times.

“We have been able to respond and prevent freezer failures as they occur, achieving a 0% rate of stock loss across all stores where this system has been implemented to date. In addition, the seamless, automated transition from generator power to hybrid inverter and battery power during outages has saved the business more than 80,000 hours worth of costly services and fossil fuel consumption,” adds Diedericks.

Already running at 202 locations, Usave plans to equip all its stores with SmartSense technology, gradually replacing older uninterruptible power supply (UPS) systems.

As part of its sustainability efforts, the discount retailer is also gradually incorporating solar energy into its operational strategy at its already compatible hybrid system stores

News Credits- ZAWYA BY LSEG

proximity marketing

Proximity Marketing: How Location Based Technology Is Transforming Customer Engagement

In today’s hyper-connected world, people are constantly glued to their phones—scrolling, texting, talking, searching, and sharing. Whether they’re walking down the street, browsing in a mall, or waiting in line at a café, their phones are always in hand. This constant digital presence is exactly what businesses are looking to capitalize on and this is where Proximity Marketing comes into play.

Proximity Marketing is a strategic approach employed by marketers to engage potential consumers based on their physical location, typically via mobile devices, using technologies such as Bluetooth beacons, Wi-Fi, GPS, QR codes, NFC (Near Field Communication), and geofencing.

According to RESEARCH AND MARKETS, the global market for proximity marketing was valued at US$115.4 billion in 2024 and is projected to reach US$ 502.9 billion by 2030, growing at a CAGR of 27.8% from 2024 to 2030.

The growth of proximity marketing is driven by its effectiveness in reaching consumers at the optimal time and location. This approach has resulted in improved customer engagement, increased sales, stronger brand loyalty, cost efficiency, personalized communication, and higher footfall.

According to Open PR, North America currently leads the global proximity market, fueled by advancements in technological infrastructure, high smartphone penetration and a strong retail sector. Businesses in North America are integrating proximity marketing into their marketing strategies to strengthen customer relationships and drive revenue growth.

The United States boasts a highly developed IoT ecosystem, which continues to drive the adoption of proximity marketing technologies.

In Europe, proximity marketing is also gaining momentum, particularly in key markets such as the U.K., Germany, and France. The region benefits from strong retail and tourism sectors, both of which are increasingly leveraging location-based marketing solutions to engage local consumers and international visitors. Steady adoption of technologies like NFC and BLE is further propelling market growth across the continent.

According to reports, the retail sector is the largest user of proximity marketing globally, followed by the travel and hospitality industries.

Some of the major retail and e-commerce companies using proximity marketing, include Careem, Grab, Amazon Go, Target, Macy’s, Nordstrom, CVS, Walmart and Neiman Marcus.

The proximity market is growing from strength to strength, driven in large by the extensive use of smartphones and mobile applications which allow businesses to reach customers in real time based on their location. Globally, with the rise in the number of smartphone users, businesses have a direct link to engage with customers through personalised offers and messages when they are most likely to make a purchase.

Another key factor driving growth is the rise of IOT devices, which facilitate the seamless integration of proximity marketing solutions across a range of environments. As these devices become increasingly common in retail stores, shopping malls, airports and public spaces, businesses can leverage proximity marketing technology to deliver personalised and experiences tailored to customers immediate environment and needs. This convergence of IoT and proximity marketing enables companies to boost customer satisfaction and foster deeper brand loyalty.

As proximity marketing gains traction worldwide, businesses are increasingly investing in location-based technologies, making it important to understand how proximity marketing works.

Proximity marketing uses technology to deliver permission- based push notifications- such as text, images or videos, via a mobile app when users enter a designated area. For Proximity marketing to work, it is important to have;

  • To send and receive marketing messages or other information, location-based technology must be implemented in the area where the consumer is currently present.
  • The targeted consumer must have a compatible mobile device with push notifications enabled and should have installed the relevant app, whether it’s your brand’s app or a general app for the entire building.

While Proximity Marketing helps businesses increase footfall, it also comes with its own set of challenges.

A major concern with proximity marketing is privacy—some customers may feel their privacy is being invaded, which can lead to resistance. Another challenge is the required investment in technology. Implementing proximity marketing often involves using tools like beacons, geofencing, and mobile apps, all of which can be costly. Additionally, reach can be a limitation. For mobile push notifications to work, customers must have your app installed and location services enabled, which is not always the case.

In conclusion, proximity marketing represents a powerful shift in how businesses engage with consumers, leveraging real time location data to deliver highly targeted and personalised experiences. As smartphone usage continues to rise and IOT technologies become more widespread, proximity marketing is poised to become an integral part of modern marketing strategies across industries, from retail to travel and hospitality. While challenges such as privacy concerns and technological investment remain, the benefits in terms of customer engagement, brand loyalty, and sales growth make it a compelling approach. Businesses that embrace and adapt to this evolving technology stand to gain a competitive edge in an increasingly connected and customer-centric world.