Monthly Archives: November 2024

Zara opens flagship store in China’s Nanjing with café and content creation studio

The Spanish company has put in place more digital integration and spaces designed to encourage shoppers to spend more time in-store, with the new features to be trialled in China before it decides whether to expand them to other markets.

The need to revitalise Zara’s retail network has been particularly apparent in China. Multinational brands targeting the country’s middle-class consumers have been squeezed by a broader spending slowdown as well as increased competition from local brands with nimble domestic supply chains and strong digital presences.

At 2,500 sq m (26,909 sq ft) spanning two floors, the Zara store in Nanjing’s central business district of Xinjiekou includes a salon for private shopping experiences, complete with a lounge area and personal change rooms.

It also has a “fit check” studio with multiple cameras and lighting settings where customers can shoot their own video content and download it directly to their phones. Both are available to book via popular social messaging app WeChat.

The downstairs area also features the first Zacaffe coffee shop concept outside of Spain.
It is not the first time Zara has experimented with new concepts in China before exporting them to other markets. Its popular series of livestreamed shopping shows on Douyin, the Chinese version of TikTok, last year led the brand to experiment with similar livestreams in Europe and the U.S.

Inditex has been shrinking its store footprint globally over the past few years, seeking to optimise its selling space by focusing on flagship outlets in prime locations and ramping up online sales.
As recently as 2019 Inditex had 570 stores in China, its biggest physical footprint after Spain. That number had fallen to 132 as of January 31 this year.

Author Credits: Fashion Network

Trendyol’s Mohamad El Ansari on leveraging the regional e-commerce boom.

Mohamad ElAnsari, CEO of Trendyol Gulf, discusses the factors behind the platform’s rapid growth, its commitment to empowering SMEs, and future expansion plans in the region

Since launching in the Gulf last year, Trendyol has rapidly expanded, with Saudi Arabia emerging as its second-largest market globally.

The e-commerce platform’s success is driven by strategic localisation, strong partnerships, and innovative technology, including AI-powered personalisation and seamless translation.

In this exclusive interview, Mohamad ElAnsari, CEO of Trendyol Gulf, discusses the factors behind the platform’s rapid growth, its commitment to empowering SMEs, and future expansion plans in the region.
Trendyol has experienced impressive growth in the Gulf since launching last year, with Saudi Arabia becoming your second-largest market globally. What factors do you attribute to this success in the region?

It’s been an exciting journey for us in the Gulf, and our growth reflects both the rapid evolution of the market and our ability to localise and integrate effectively. The regional retail sector, particularly in Saudi Arabia, has seen incredible growth in the past year, driven by economic diversification, urbanization, and a more digitally savvy consumer base. More people are shopping online and are increasingly expecting personalised experiences, a wide selection of relevant products, and competitive pricing.

On Trendyol, we have the best assortment of relevant, affordable and high-quality local and international products — this is ultimately what sets us apart and has contributed to quickly making us a preferred online destination for Gulf shoppers.

From the start, our key focus has been on understanding the market and tailoring our approach. Establishing offices in Riyadh and Dubai has allowed us to tap into local talent, while warehouses in Saudi Arabia and the UAE ensure we’re meeting customer expectations for fast and reliable deliveries.

Our partnerships have also been a big part of our success. Collaborating with the government and industry players like banks, telecoms, and retailers has helped us strengthen our presence and operational efficiency. On the tech side, we’ve introduced innovative solutions, like Türkiye’s first large language model, which simplifies communication between sellers and buyers by translating seamlessly into Arabic. AI personalisation has also enhanced the shopping experience, helping customers find what they need quickly and easily.

Moving forward, we’re focused on innovation, improving customer experiences, and empowering local SMEs which we believe will benefit the entire ecosystem. We see ourselves as more than just a marketplace — we want to enable two-way commerce — from and to the Gulf — ultimately contributing to the region’s economic growth.
Can you explain Trendyol’s marketplace model and how it benefits both consumers and brands, particularly in the Gulf market?

In simple terms, we are a commerce enabler. We connect consumers with retailers selling a wide selection of high-quality, affordable products across multiple categories, while providing our brand partners – from regional giants to local retailers – a scalable platform to reach millions of shoppers.

For customers, it’s about offering variety, relevance, and value. For sellers, it’s about visibility, growth, and access to tools like advanced logistics, seamless translation, and AI-powered insights that help them scale effectively. By bridging these needs, we’ve become an integral part of the Gulf’s retail ecosystem, creating opportunities and driving success for both sides.

Looking ahead, we’re focused on expanding our selection and bringing more local retailers and SMEs onto our platform to support their growth.

By doing so, we aim to contribute to the broader goals of fostering entrepreneurship and driving economic diversification in line with the national visions of Saudi Arabia and the UAE.
The strategic partnership with Alshaya Group brings major international brands like American Eagle, Bath & Body Works, and H&M to Trendyol. What does this partnership mean for the future of e-commerce in the region?

Our partnership with Alshaya Group is a significant step forward for e-commerce in the Gulf. By bringing reputed international brands to our platform, we’re offering Gulf shoppers even more variety and accessibility. It’s not just about expanding our product mix — it’s about meeting customer demand for trusted global brands in one place, making online shopping more convenient and seamless. This brings the digital retail ecosystem closer together and sets the stage for more innovative collaborations in the future.
How important is the local partner ecosystem to Trendyol’s strategy, and what role does it play in expanding your platform’s reach and relevance in the Gulf?

The local partner ecosystem is crucial to our strategy in the Gulf. It’s not just about expanding our reach, it’s about becoming a true part of the regional fabric. Through our collaborations with local SMEs, government bodies like Monsha’at, and key industry players, we’re able to empower businesses with the tools they need to thrive in the digital space.

For us, it’s about building relationships and supporting the growth of local talent and entrepreneurs. By curating region-specific collections and enhancing our seller experience, we’re able to tailor our platform to the needs of the Gulf market. These collaborations deepen our connection to the region, making Trendyol a local ally in the Gulf’s digital transformation.
With over three million shoppers already on board, what do you believe has attracted such a large customer base to Trendyol in such a short time?

Several factors have contributed to our success, including our wide selection of products from over 250,000 Turkish and regional SMEs at affordable prices, with the core premise being our strategic localisation efforts.

From the outset, we’ve focused on creating a localised experience, designing our platform to align with the preferences and needs of Gulf consumers. Our innovative use of technology, such as AI-powered personalisation and seamless translation, has made the shopping experience intuitive and enjoyable.

Additionally, our commitment to quality and affordability has established trust and loyalty among our customers. Effective marketing campaigns and influencer collaborations have also played a significant role in boosting awareness and engagement, helping us attract millions of shoppers in a relatively short time.
Looking ahead, what are Trendyol’s key expansion plans for the Gulf, and which markets or initiatives are you most excited about?

Our focus remains on deepening our presence in the Gulf by onboarding more SMEs onto our marketplace to support their growth while also catering to local customer demands. This is what we’re most excited about as it not only positively impacts the local retailers but also contributes towards the growth of the overall economy.

We’re also continuously looking into new ways of enhancing the customer experience, including investments into AI-powered logistics and predictive analytics to optimise the supply chain, improve last-mile delivery, and further personalise the shopping experience for our Gulf shoppers.

Author Credits: Neesha Salian
Gulf Business

Warehouses raids: Amazon, Flipkart caught violating Indian Quality Control laws

Retail giants Amazon and Walmart-owned Flipkart violated Indian quality control rules by stocking products that did not have the required standards certificate, India’s top government-run product certification agency said on Thursday.

Raids on warehouses operated by both firms, conducted on Wednesday by the Bureau of Indian Standards in the Tiruvallur district of the southern Indian state of Tamil Nadu, found that the firms had violated rules by storing, selling and exhibiting products that did not carry the BIS standard mark, a government statement said.

A spokesperson for Amazon India said the company was engaged closely with various stakeholders including regulators, while a Flipkart spokesperson said it worked with sellers to drive awareness and to comply with all applicable laws.

“The platform has several processes to review the listings sellers make on the marketplace, and also conducts regular audits to ensure compliance,” a spokesperson for Flipkart said in response to a request for comment.

The raids are the latest headache for the two firms, leading players in India’s e-commerce market which consultancy firm Bain estimated was worth US$57 billion-$60 billion in 2023 and set to top $160 billion in value by 2028.

At the Amazon warehouse, 3,376 products without the standard mark, including flasks, insulated food containers, toys and ceiling fans were seized, according to the statement, while officials seized diapers, casseroles and stainless steel water bottles from the Flipkart warehouse.

Last September, an anti-trust investigation found that both companies violated local competition laws by giving preference to select sellers on their shopping websites.

A few weeks later, in November, investigators raided a number of Amazon and Flipkart sellers following a 2021 Reuters investigation based on internal Amazon documents that showed the company had for years given preferential treatment to small groups of sellers, and used them to bypass Indian laws.

Amazon has denied wrongdoing.

Reporting by Shilpa Jamkhandikar; Editing by Kirsten Donovan and Louise Heavens, of Reuters.

Author Credits: Inside Retail

Seven & I Signs Confidentiality Pact with Canada’s Couche – Tard

(Bloomberg) — Seven & i Holdings Co. signed a confidentiality pact with Alimentation Couche-Tard Inc., a step that will allow talks to advance on the Canadian retailer’s takeover approach.

But the non-disclosure agreement is limited to the potential divestment of the company’s US stores and not the entire operation of Seven & i, a spokesperson for the Japanese retailer said Wednesday.

The non-disclosure agreement will pave the way for discussions around antitrust issues in the US, Seven & i said, referring to a key point of contention that has held up negotiations.

The move comes after a management buyout plan led by Seven & i’s founding Ito family to keep the company in Japanese control failed. That’s piled pressure on the retailer to engage with Couche-Tard, which first made the takeover approach in August.

The Nikkei newspaper reported on the pact earlier Wednesday.

Seven & i appointed a new Chief Executive Officer Stephen Dacus earlier this month to overhaul the company’s business. It’s since agreed to sell its supermarkets and retail business for $5.4 billion and announced a ¥2 trillion ($13.4 billion) share buyback.

Author Credits: Kanoko Matsuyama
MSN

1st Ever Stock Split by Pharma Company; Share 7464% Up in 3 years- Record Fixed

Stock Split News: A pharmaceutical stock priced under Rs 250 is set to undergo a stock split soon. The company has announced the record date for the split. According to the company, the objective of this stock split is to improve liquidity in the capital market, expand the shareholder base, and make the shares more affordable and accessible to small and retail investors.

Why Stock Split Happens?

A stock split is a corporate action in which a company increases the number of its outstanding shares by dividing existing shares into multiple new shares. While the total market capitalization of the company remains unchanged, the per-share price decreases proportionally. This makes the stock more affordable to investors, enhances trading liquidity, and potentially attracts a broader range of investors.

For example, in a 2-for-1 stock split, each shareholder receives two shares for every one they previously held, but the share price is halved.

Shukra Pharmaceuticals Stock Split (Shukra Pharma Stock Split)

The pharma sector company has announced stock split from Rs 10 to Rs 1. It means sub-division of face value of Rs 10 each to face value of Re l each.

Shukra Pharmaceuticals Stock Split Record Date

The company has fixed Friday, March 21, 2025, as the record date.

“…This is to inform you that Friday, 2l, March, 2025 has been fixed as the Record Date to ascertain the eligibility of Shareholders for the purpose of sub-division / split of the Equity Shares of the company such that every 1 (one) Equity Share having nominal/face value of Rs. 10/ each be sub-divided into 10 [Ten) Equity shares having nominal/face value of ns. 1/- (Rupees one only) each,” the regulatory filing stated.

Shukra Pharmaceuticals Share Price

The share price was Rs 236, down 1.99 per cent at 11:33 AM on BSE, March 20.

Shukra Pharmaceuticals Share Price History

The company has a 52-week share price range of Rs 271.50 and Rs 57.52.

The share is down 10 per cent in one week. On a YTD basis, the stock is 64 per cent up. The shares have generated a massive 7464 and 9611 per cent results in 3 and 5 years’ timeline, respectively.

Author Credits: MSN

Aussies spent record $69 billion on online shopping in 2024.

Author Credits: Yashee Sharma
Nine Network Australia Pty. Ltd.

Australians spent a record $69 billion on online shopping in 2024 as consumers leant towards sales and digital marketplaces.

Online marketplaces saw the bulk of the purchases at almost $16 billion, followed by food and liquor at $13.6 billion and fashion and apparel at $9.6 billion, according to the Australia Post’s 2025 Annual eCommerce Report.

Millennials led the demographics with the highest spend of almost $25 billion. Gen X spent $19 billion, Gen Z spent $12 billion and Baby Boomers spent $10 billion.

The total spend reached an all-time high and was up 12 per cent from the year before.
Australia Post found regional residents drove the jump in spending after recording a 2.9 per cent increase year on year.
Toowoomba and Mackay in Queensland and Point Cook in Victoria were the top locations that bought the most items online. 

“Meanwhile, in Sydney, Melbourne and Canberra, higher household debt, higher home prices and a greater sensitivity around higher interest rates really reined in spending,” Commonwealth Bank senior economist Belinda Allen said.

While Australia saw a record growth in sales, basket sizes (the value of a single transaction) were the lowest in a decade. 
Cost of living pressures saw the average basket size drop to $95, down 2.1 per cent from last year.

Shoppers took particular advantage of sales, with last year’s Black Friday event seeing a record $2.2 billion spent online.
“With cost-of-living pressures and high inflation an ongoing concern, Aussies turn to key sales events and loyalty programs to stretch their dollar further,” Australia Post’s Gary Starr said.

“We know that three-quarters of businesses are concerned that frequent sales events are training shoppers to only buy goods that are on sale.

“But we have to embrace that Aussies love a sale and strategic shopping has now become the norm.”

Alshaya Group brands join Trendyol in the GCC.

Author credits: ARAB NEWS

Trendyol, one of the world’s leading e-commerce platforms, and Alshaya Group, one of the leading international retail franchise operators, have announced that Alshaya Group’s American Eagle, Bath & Body Works, and H&M brands are joining its GCC marketplace.

Shoppers in Saudi Arabia and UAE can now access these brands directly on Trendyol with more brands and additional markets set to follow in the near future.

This development builds on the partnership between Trendyol and Alshaya in Turkiye, where Bath & Body Works and Victoria’s Secret have been available for several years. Last November, the collaboration extended to Saudi Arabia with the launch of American Eagle, Bath & Body Works, and H&M on Trendyol. In the UAE, H&M and American Eagle launched in March, with Bath & Body Works set to launch soon.

Mohamad ElAnsari, CEO of Trendyol Gulf, said: “We are incredibly excited to partner with Alshaya and onboard a selection of Alshaya’s best-loved brands, which will undoubtedly add to the appealing product mix we offer to Gulf shoppers. This partnership further validates our value proposition of commerce enablement to both local and regional retailers and global brands.”

Rob Silsbury, vice president, marketing & online at Alshaya Group, said: “We are really pleased to continue to be working with Trendyol to bring our customers across the region even more ways to experience our brands. Our customers are at the heart of our strategy, and a vital part of this is growing the choices we bring to them — we know that many of them use Trendyol as well as visiting our stores, and we look forward to growing the number of our brands that they can see on the platform.”

Since its launch in the GCC a year ago, Trendyol has become one of the region’s most downloaded shopping apps, attracting over three million customers and featuring 80,000 sellers in the Gulf. The platform currently processes more than one million orders per month during peak periods, with 80 percent of these orders originating from Saudi Arabia.

The extended agreement with Alshaya Group will see the latest trends from the brands’ latest collections be made available on Trendyol.

Malaysia’s Vision, Mission and Opportunities in The E-commerce Sector

The Malaysian e-commerce sector is growing and is steadily positioning itself as a powerhouse in South-East Asia. This growth can be attributed to a growing middle class, increased internet penetration, strong domestic sales, increasing consumer confidence in shopping online and the rise of digital payments and e-wallets.

With the e-commerce sector growing from strength to strength, it creates a number of job opportunities in areas such as logistics, customer service, and marketing.

According to the International Trade Administration (ITA), Malaysia is an attractive market for e-commerce in South East Asia due to its dynamic economy and developed infrastructure for digital technologies.

The Malaysian Government has supported the rise of e-commerce by empowering local micro, small and medium enterprises (MSMEs). It also established the National E-Commerce Council, consisting of various ministries and agencies, to drive the implementation of the National E- Commerce Strategic Roadmap.

Malaysia’s Vision for the e-commerce sector, as outlined in the National E-commerce Strategic Roadmap (NESR), is to transform the country into a key hub for e-commerce and digital innovation boosting digital usage, skills, resources and a favorable regulatory environment.

The mission for Malaysia’s e-commerce sector is to foster a competitive and inclusive digital economy, empowering local business and citizens to lead in the global digital revolution, with a focus on supporting small and medium sized enterprises (SMEs).

The government has played a key role in the growth of the Malaysian e-commerce sector, through initiatives like the National E-commerce Strategic roadmap, which has encouraged both local and international sellers to establish their businesses. Additionally Digital Free Trade Zones have simplified cross-border transactions.

According to Statista, the e-commerce market is expected to reach a staggering US$ 13.43 billion by 2029.

According to Big Seller, the top 5 categories in 2025 are as follows:

  • Fashion Products- In Malaysia the fashion industry is highly sought after, with a strong demand for a wide variety of products, especially among women. The most in-demand items in this category include apparel, watches, accessories, handbags, and jewellery. Additionally, there has been a growing demand for Muslim fashion products, such as scarves, headscarves and clothing.
  • Beauty &Personal Care- This industry has been the backbone of the Malaysian e-commerce market, with Skincare, cosmetics and beauty products are in high demand. Malaysian women have shown a keen interest in imported products, with South Korean and Japanese brands leading the way.
  • Novelty & Unique Gadgets- In Malaysia, small and innovative gadgets are gaining popularity, with products like multifunctional water bottles, mini umbrellas, and unique household tools drawing attention for their practicality and uniqueness.
  • Health Supplements– are becoming more popular as more people are prioritizing their well-being. This category includes products that promote overall health, such as vitamins and minerals, along with more targeted supplements designed for weight management and immune support.
  • Mother & Baby products- As Malaysia sees an increasing number of young families, essential items like diapers, baby wipes, toiletries, educational toys and baby food supplements are in high demand. New parents are paying more attention to product quality, emphasizing safety and organic ingredients in their purchases. They also seek products that are eco-friendly and sustainable.

As of 2025, based on traffic and popularity, Shopee is the leading e-commerce platform in Malaysia, followed by Lazada and PG Mall.

The e-commerce market in Malaysia is marked by a wide range of payment options and a strong preference for mobile shopping.

According to PCMI’s E-commerce Data Library, the primary method of payment for e-commerce in Malaysia, by share of volume are; Credit Card, Digital Wallet, Debit Card, Bank Transfers, Cash on Delivery, Buy Now Pay Later, Cash Payments, and Other.

In conclusion, Malaysia’s e-commerce sector is thriving, driven by a growing middle class, internet access and government support. Initiatives like the National E-commerce Strategic Roadmap have fostered a favourable environment, creating job opportunities. With diverse product categories gaining popularity, Malaysia is becoming a key e-commerce hub in South East Asia and it’s future looks promising.

Retail Growth Global Update

The Retail industry is one of the largest and most rapidly evolving industries worldwide. The retail sector is highly competitive, and in order for retailers to stay ahead in the market, they must adapt to ever-changing consumer preferences and tastes.

Globally, the retail sector is growing significantly and is driven by the rise of e-commerce and technological advancements such as Artificial Intelligence, Virtual Reality and Augmented Reality.  The retail sector is adapting to these changes and meeting market demands, particularly through omnichannel strategies that allow for a seamless shopping experience across both physical and online stores. Walmart, as the world’s largest retailer, is leading the way in this transformation.

In addition to these technological innovations, sustainability and social responsibility have become essential priorities for retailers. Consumers are increasingly prioritizing ethically sourced products and environmentally conscious practices.

According to a report by Mordor Intelligence, the retail industry is expected to grow from USD 35.18 trillion in 2025 to USD 50.86 trillion by 2030 at a CAGR of 7.65% during the forecast period [2025-2030].

While in store-retail is still a dominant player in the global market, non-store retailing is steadily growing in prominence. E-commerce and online retail platforms are gradually securing a foothold and expanding their presence in the global retail market.

Online shopping is a key factor driving global retail growth, fuelled by the rise in online sales. Statista predicts that by 2027, e-commerce will account for nearly a quarter of total global retail sales.

The Asia-Pacific region is emerging as a key retail market and is expected to experience a higher growth in retail sales compared to other regions. Euromonitor projects that the Asia -Pacific region, which is home to a large population, will account for 40% of the world’s total retail sales by 2028.

In the global retail sector, electronics is the leading category followed by fashion &apparel and health &beauty.

In India, the growth of the retail sector is being driven by factors such as increasing urbanization, rising incomes, and increased consumer spending. According to a report from IBEF (Indian Brand Equity Foundation), India is ranked fourth globally in the retail sector and contributes over 10% to the nation’s GDP.  Reliance retail is the largest retail chain in India.

A report from Boston Consulting Group (BGC) predicts that India’s retail sector will hit an impressive US$ 2 trillion in value by 2032.

In the Indian retail market, food &grocery is the leading category followed by Apparel &Electronics, and Jewellery, Accessories and watches.

Malaysia is one of South East Asia’s fastest-growing markets. This growth is fuelled by a growing middle class, rising disposable income, increased consumer spending, and increasing internet penetration, along with the ubiquitous use of smartphones. AEON Co is Malaysia’s largest grocery retailer.

Mordor Intelligence, estimates that the retail market in Malaysia will be valued at USD 94.99 billion in 2025 and is projected to grow to USD 126.75 billion by 2030, reflecting a compound annual growth rate (CAGR) of 5.94% during the forecast period.

Indonesia is the leading economy and the key driver of growth in the Southeast Asian retail industry. This growth is fuelled by a growing middle class, increased consumer spending and adoption of digital technologies. Indomaret is Indonesia’s largest retail chain.

Technavio, estimates that the retail market will expand by USD 49.9 billion between 2025 and 2029, growing at a compound annual growth rate (CAGR) of 4.7% over the forecast period.

Thailand’s retail sector is fuelled by a growing middle class, increasing disposable income, a thriving e-commerce sector and a boost in tourism. Central Food Retail Company Limited (CPR) is Thailand’ s largest retail chain, particularly in the supermarket sector.

According to Technavio, the Thailand retail market size is estimated to grow by USD 71.7 billion at a CAGR of 6% between 2024-2029.

South Africa’s retail sector is the third-largest sector in the country’s economy and is dominated by several top organizations. Shoprite Holdings is the largest retail chain in the country.

The UAE’S retail market is booming, fueled by its popularity as a top tourist destination, a large expatriate population, and the rapid growth of digital technology and e-commerce. The largest retail chain in the UAE, particularly in terms of supermarket presence, is Carrefour, followed by Lulu Hypermarket and West Zone Fresh Supermarket.

A report from Research And Markets indicates that the UAE retail market was valued at USD 44.38 billion in 2024 and is projected to grow to USD 61.81 billion by 2030, at a CAGR of 5.70%.

The retail sector in the Kingdom of Saudi Arabia has witnessed significant growth. The growth is driven by the country’s youth, expanding middle class, shifting consumer preferences, the development of retail infrastructure, warehousing, supply chains, logistics and marketing.

A key driving force is the country’s Vision 2030 initiative, which aims to reduce the country’s reliance on oil revenues and foster growth in non-oil sectors. Abdullah Al-othaim is the largest retail chain in Saudi Arabia, particularly in terms of grocery stores.

According to Statista, retail sales in Saudi Arabia is expected to reach approximately 176.5 billion US dollars by 2024.

In Australia, the retail sector is being shaped by the rise of e-commerce, changing consumer preferences and technological advancements. In 2025, Statista predicts the Australian retail industry will reach a significant size, with the retail turnover expected to be around 436.76 billion Australian dollars. Woolworth’s and Coles are two largest supermarket chains in the country.

In Conclusion, the global retail sector is rapidly evolving, driven by e-commerce, technological advancements, and changing consumer preferences. Regions like Asia-Pacific and markets such as India, Indonesia, Thailand, Malaysia, Saudi Arabia, UAE, South Africa and Australia show significant growth. Retailers must adapt through innovation and sustainability to remain competitive in this dynamic, expanding market.

How AI-Powered Search Can Drive Better E-Commerce Conversions

BY Pramesh Jain

Webmob technologies

Online shopping has come a long way from its humble beginnings, and with the rapid advancement of technology, businesses are constantly looking for innovative ways to improve user experience and increase sales. A significant part of this evolution is the integration of AI-powered search tools on e-commerce websites. By incorporating machine learning and natural language processing (NLP), these AI-driven search engines have transformed the way customers interact with e-commerce platforms, making it easier for users to find what they need, faster and more accurately.

A recent study by Wizzy.ai highlights that AI-driven search capabilities can significantly boost conversion rates by offering more dynamic, personalized, and contextually relevant search results. With AI, websites are able to refine search results in real time, providing users with exactly what they are looking for and enhancing their overall shopping experience. This approach not only improves user satisfaction but also drives higher e-commerce conversions. According to the article, AI can increase conversion rates by as much as 30% by making search more intelligent and intuitive.

If you’d like to explore more on how AI-powered search can impact conversion rates and SEO for e-commerce platforms, check out the comprehensive insights from Wizzy.ai’s blog.

The Role of AI Search Tools in Boosting E-Commerce Conversions

Through AI search, e-commerce companies can improve shopping in many ways, each of which in turn helps boost conversion rates. Below, we break down the main aspects through which AI search helps customers find what they want while encouraging their purchases.

  1. Personalized Shopping Experience: Tailoring Results to User Behavior

Another stronghold of personalization is AI-powered search tools. While traditional search engines work on keyword matching causing irrelevant or incomplete results, AI search works on learning user behavior and modifying over time with preferences, thus rendering a more personalized shopping experience.

For instance, if someone is prone to buying running shoes or browsing fitness-related accessories, then maybe the AI search engine will prioritize these products in the future. Thus, personalization helps with matching customers to products they are seeking while giving them product suggestions they may never have considered in the first place, thus creating possibilities for purchases.

Furthermore, AI will provide suggestions for other relevant items based on a customer’s browsing history. For example, if one searches for different types of laptops, the AI engine will also recommend mouse accessories, keyboards, or carrying cases for laptops. The personal touch adds value to the shopping experience by keeping customers engaged and offers a higher chance of conversion as they are shown products that they are more likely to buy.

  1. Faster, More Relevant Search Results: Enhancing Site Efficiency

In online shopping, another factor that matters is speed. Customers expect to locate their wanted items promptly; any delay in the search can lead to frustration and abandonment. According to Google, 53% of mobile users will abandon a website if it takes more than 3 seconds to load. This is all too true for e-commerce platforms acting as search engines guiding customers to various products in the hundreds or thousands.

AI-powered search brings a quantum leap in speed and accuracy. AI systems predict user queries even if the query is vague or incomplete. AI search engines refine their search results based on intent and past user behaviors, providing instant results, all with high relevance to the user.

In addition, AI search tools work in real-time, taking over the search, providing dynamic filters and recommendations as a user types, and eliminating irrelevant results right away. In this way, search processes become much faster and cheaper, thus reducing bounce rates and enhancing the user experience.

Benefits of AI Search for E-Commerce

As AI search engines have grown integrated into e-commerce websites, businesses have been able to realize all sorts of benefits. Here’s a closer look at how AI is changing the game for e-commerce platforms:

  1. Reducing Cart Abandonment

Cart abandonment is the most daunting task an online retail store has to deal with. Research shows that an average of 70% of online shopping carts are abandoned before reaching the final checkout. One primary reason for cart abandonment is a poor shopping experience, especially involving inefficient search and navigation.

AI search tools can reduce cart abandonment since speedier, more accurate search results will make the products customers seek. Further, anticipatory offerings of user needs and personalized product recommendations embedded in AI tools could encourage users to add products to the cart.

AI streamlines the entire search process and consequently delivers very pertinent product suggestions. It has reduced friction in the buying journey and increased the chance of the customers completing their purchases.

  1. Enhancing Product Discovery

One of the most powerful functions of AI search is that it allows for improvement in product discovery. AI can expose users to new products based on their interests, browsing history, and search patterns. The behavior of a customer creates a specific context that AI uses to predict products relevant to that customer even if he/she had not searched for them initially.

For instance, a customer searching for nothing for home decor may be shown all related furniture, wall art, or lights, without being told to search for them. A general improvement in the shopping experience and profit maximization ends up being more affected by cross-selling and upselling.

  1. Improving Mobile Shopping Experience

Because mobile commerce development continues to grow, so does the necessity of fine-tuning the mobile shopping experience for any e-commerce business. AI-powered search tools ensure that all their optimized search tools will still be made available to users while creating a smooth, productive shopping experience for consumers with their smartphones and tablets.

A real AI search engine is designed for mobile accessibility so that when screen space is limited, there is a significant emphasis on accuracy in search. It uses features such as voice search and auto-suggestions to make it faster for mobile users to find products with no hassle of manually feeding in search queries.

s more consumers turn to mobile shopping, providing a seamless AI search experience increases traffic from mobile devices. This, in turn, boosts conversions and sales.

The Importance of Improving Site Navigation with AI

Navigation holds a key to user experience. With an organized website, users will find it easier to search for what they want. This leads to higher conversion rates. Most often, e-commerce sites falter in matters of navigation, especially those dealing with a higher product inventory.

Enhancing site navigation, a feature that is common with many AI search engines, enhances the user experience. Such tools can learn how users behave on the site. Based on this, they can predict the next action and recommend products relevant to the user’s previous actions. They also collect data on how products can be classified into more relevant categories. Additionally, these tools offer dynamic options for customers to filter and narrow down their choices.

For example, AI can even understand the context of a query and adjust the results accordingly. If I enter “shoes” as a query, the results may be sorted by brand, style, color, and size. This makes it easier to find exactly what I’m looking for.

WebMob Technologies: Your Partner in AI-Driven E-Commerce Solutions

At WebMob Technologies, we specialize in creating custom AI/ML models tailored to your business needs. Our AI-powered search solutions are designed to enhance user experience, improve site navigation, and boost e-commerce conversions across industries. With over 14 years of experience in the IT sector, our team has the expertise to deliver high-quality AI solutions. We have more than 120 in-house experts. They are committed to driving results through our AI solutions.

We’ve helped numerous e-commerce businesses integrate AI-driven search tools, enhancing their online platforms and driving growth. If you’re ready to take your e-commerce website to the next level, WebMob Technologies can help. We’ll help you leverage the power of AI to improve the search experience and increase conversion rates.

Conclusion: Harnessing AI for Better E-Commerce Conversions

As the digital landscape continues to evolve, the integration of AI-powered search tools has become a game-changer. E-commerce businesses can now improve their customer experience and increase conversions. AI provides benefits like personalized product recommendations, faster search results, improved site navigation, and reduced cart abandonment. It is proving to be an invaluable asset for online retailers.

By adopting AI-driven search functionality, businesses can not only enhance user satisfaction but also significantly boost sales and customer loyalty. If you want to enhance your e-commerce platform and drive better conversions, you should implement AI-powered search.